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Senior Field Marketing Manager

120k – 160kSan Francisco, CAProduct MarketingOnsite5+ YOE
Summary

Architect and own the entire field marketing motion for a high-growth B2B SaaS company, designing in-person experiences and regional campaigns to drive pipeline and support sales targets. Requires 5-7+ years of relevant experience at a high-growth SaaS company and onsite presence in San Francisco.

About the role

Responsibilities

  • Build and scale HockeyStack’s field marketing program from the ground up — strategy, execution, and optimization.
  • Design and run high-impact in-person experiences: executive dinners, roundtables, industry events, and customer meetups.
  • Partner closely with Sales and the CRO to ensure every program aligns with pipeline goals, territory plays, and account strategies.
  • Own all event logistics end-to-end: venues, vendors, budgets, communications, and flawless onsite execution.
  • Launch regional campaigns that amplify our brand, accelerate deals, and deliver measurable revenue impact.
  • Track and report ROI, pipeline influence, and event performance to leadership.
  • Continuously refine programs based on GTM feedback, data, and results.

Requirements

  • 5–7+ years in field marketing, demand gen, or event marketing at a high-growth B2B SaaS company (mid-market/enterprise focus).
  • Proven track record building and scaling field marketing programs that directly moved the revenue needle.
  • Master organizer and project manager — able to juggle multiple complex programs without missing a beat.
  • Experience partnering with senior sales leaders and influencing executives.
  • Creative, scrappy, resourceful, and biased toward action.
  • Based in San Francisco and ready to be in our office 5 days a week.

Compensation & Benefits

  • Competitive compensation package, including base, bonus and equity with on-target earnings (OTE) ranging from $120,000 to $160,000 USD annually, depending on experience and qualifications.
Skills
Field MarketingEvent MarketingDemand GenerationPipeline DevelopmentEvent LogisticsROI AnalysisBudget ManagementSales AlignmentProject ManagementB2B SaaS Marketing
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