Senior Director, Strategic Finance

Responsibilities

Strategic Finance & Business Partnership

• Lead comprehensive financial planning, budgeting, and forecasting for Ads, Lyft Business, and Marketing, including revenue modeling, contract optimization, marketing investment planning, and scenario analysis.
• Partner directly with senior business leaders as their primary finance counterpart, shaping investment cases, challenging assumptions, and ensuring financial rigor in decision-making.
• Own the consolidated financial narrative for these growth businesses in earnings prep, board materials, and CFO/CEO reviews.
• Drive forecast updates and quarterly business reviews with sophisticated analysis of business performance, including WoW and MoM variance analysis, R&O framing, and forward-looking commentary.
• Lead long-term planning for these businesses, including capital allocation recommendations, headcount investment frameworks, and multi-year revenue build models.
• Invest in the development of the team members through technical hands-on coaching and mentoring.

ROI Optimization

• Build and maintain advanced ROI frameworks tailored to the distinct economics of each business: CPM/sell-through and advertiser retention models for Ads; pipeline coverage, account ramp, and enterprise churn models for Lyft Business; and CAC/LTV, channel-level ROAS, and incrementality frameworks for Marketing.
• Develop and defend contribution margin waterfalls for businesses where the cost structure is still forming.
• Own the financial guardrails on marketing spend: set CAC targets by channel and market, monitor payback periods, and ensure growth investment protects marketplace balance.
• Design and implement automated financial models and dashboards that provide real-time visibility into key business drivers.
• Drive scenario planning and sensitivity analysis to support strategic decisions around new ad products, Lyft Business vertical expansion, and marketing channel mix optimization.

Team Leadership & Process Excellence

• Build, manage, and develop a high-performing Strategic Finance team. Coach and develop Finance talent.
• Establish best-in-class financial processes across businesses at different maturity levels.
• Foster a culture of analytical depth, intellectual honesty, and proactive business partnership.

Experience

• 12+ years of progressive FP&A or strategic finance experience, with at least 8+ years in technology companies — preferably in marketplace, platform, advertising, or network-effect businesses.
• Direct experience supporting an advertising or media business, understanding CPM/CPC economics, ad inventory management, sell-through rates, advertiser pipeline dynamics.
• Deep experience with growth/performance marketing finance, including CAC/LTV frameworks, channel-level budget guardrails, incrementality, and spend optimization.
• Extensive track record of building and leading high-performing FP&A teams in fast-growth environments.
• Strong executive presence with experience presenting to C-suite leadership.
• Outstanding communication skills to translate complex financial concepts.

Strongly Preferred

• Experience at a two-sided marketplace accounting for supply/demand interdependencies.
• Experience supporting businesses from start-up to scale.
• Familiarity with revenue recognition nuances across business models.
• Comfort operating across geographically distributed teams.

Compensation

• Expected base pay range in the San Francisco Bay area: $232,000 - $290,000.
• Eligible for competitive equity awards, bonuses, and benefits.