Product Marketing Manager
Owns product marketing for enterprise AI in customer experience, crafting positioning/messaging by vertical, building sales enablement materials like pitch decks and battle cards, and creating proof points including case studies and ROI tools. Requires 5-8 years B2B enterprise software experience, exceptional writing, and early-stage startup background.
Key Responsibilities
Positioning & Messaging
- Develop and own the "Why Distyl" narrative for CX, tailored by vertical
- Build competitive positioning against direct competitors and the "build internally" alternative
- Continuously evolve messaging based on what's landing in sales conversations and customer feedback
- Translate technical capabilities into business value for C-suite and operational leaders
Sales Enablement
- Build pitch decks that AEs can run independently without founders in every meeting
- Create one-pagers, leave-behinds, battle cards, and objection handling guides
- Develop demo talk tracks and supporting materials
- Support RFP responses and custom pitch materials for strategic deals
- Partner with sellers to understand what's working in conversations and what's missing
- Partner with brand and creative to shape website updates and highly designed marketing collateral
Proof Points & Customer Evidence
- Develop and maintain customer case studies (sanitized, compelling, reusable)
- Build ROI frameworks and value quantification tools that support deal advancement
- Establish and manage a customer reference program
- Create customer proof points that can be leveraged across sales, marketing, and PR
Content & Thought Leadership
- Write white papers, POVs, and thought leadership pieces that establish Distyl's expertise in complex CX and enterprise AI
- Create content for the website as we build out inbound capabilities
- Ghostwrite for founders when needed on high-visibility content
Market & Competitive Insight
- Maintain a strong point of view on the CX AI landscape, buyer priorities, and competitive positioning
- Feed market insights into solution packaging, pricing, and GTM strategy
- Track competitor messaging, product launches, and market positioning
Who You Are
- 5–8 years of product marketing experience in B2B enterprise software, ideally AI, data platforms, or complex technical products
- Exceptional writing skills—can produce polished, publication-ready decks, one-pagers, and long-form content with minimal oversight
- Has been early at a company before (first 50 employees) or demonstrated ability to build from scratch without established playbooks
- Proven track record working closely with sales teams—not siloed in "marketing"—with materials that actually get used
- Experience marketing to enterprise buyers in regulated industries (financial services, insurance, healthcare a strong plus)
- Comfortable with technical products and can translate complex capabilities into business value
- Able to operate independently while collaborating closely with founders and cross-functional teams
- Strong plus if you have experience building or specific ideas for AI-Native Product Marketing
What We Offer
- The base salary range for this role is $130K – $180K, depending on experience, location, and level
- In addition to base compensation, this role is eligible for meaningful equity, along with a comprehensive benefits package
- 100% covered medical, dental, and vision for employees and dependents
- 401(k) with additional perks (e.g., commuter benefits, in‑office lunch)
- Access to state‑of-the‑art models, generous usage of modern AI tools, and real‑world business problems
Product Marketing Lead, Spend
Own positioning, messaging, and sales enablement for Rippling Spend's 5+ SKUs. Build GTM collateral, partner with Growth on campaigns, and equip Sales with enablement materials in a high-ownership 0→1 role.
Product Marketing Lead, Data Cloud
Own GTM strategy, positioning, and messaging for Rippling Data Cloud. Build sales enablement, use case libraries, and product content to drive adoption across technical and business audiences.
Product Marketing Manager
Drive product marketing for Datadog's APM offerings, focusing on performance optimization tools like Continuous Profiler. Partner with Product, Sales, and Marketing to develop positioning, messaging, and GTM strategies for technical audiences.
Senior Product Marketing Manager, HR
Develop messaging, positioning, and sales enablement for Rippling’s core HR products. Partner with Sales and Product to drive pipeline through storytelling, launches, and GTM programs.