Marketing Manager
First Marketing Manager building content-led, founder-driven marketing programs at an AI infrastructure startup. Owns content calendar, social media, events, executive dinners, and reporting.
Product Marketing Manager
Owns product messaging, positioning, and sales enablement for AI compliance platform targeting regulated industries like fintech and healthcare. Builds ICPs/personas, customer insights, and GTM for launches; requires 5+ years B2B PMM experience with early-stage and regulated buyers.
130k – 160kSan Francisco, CANew York, NYProduct MarketingHybrid5+ YOE
About the role
Responsibilities
- Own messaging and positioning across core industries—financial services first, then healthcare, beauty, and beyond
- Build ICP and persona work for split buyer/user dynamic (legal/compliance buy; marketing uses)
- Create sales enablement foundation from scratch—decks, narratives, one-pagers, objection handling, competitive positioning
- Run customer insight engine—regular conversations with customers/prospects to feed messaging, content, and product
- Lead go-to-market for new product/feature launches
- Partner with content, social, events, and web to keep story consistent
Requirements
- 5+ years in B2B product marketing, with at least one tour at early-stage company building from scratch
- Experience selling to technical/regulated buyers (legal, compliance, security, finance, finance, finance, infosec)
- Strong writing skills with opinions on language and ability to distinguish real insights
- Comfortable in rooms with product, sales, CS; open to being wrong
- Allergic to templated SaaS messaging; point of view on compliance or hungry to develop one
Nice-to-Haves
- Experience in category creation
- Work in/around regulated industries
Compensation & Benefits
- Competitive salary and equity
- Fully paid medical, dental, vision
- Free OneMedical access
- Company-paid life insurance
- 401k
- Unlimited PTO (mandatory 15 days off)
- Financial support for learning
Skills
Product MarketingMessagingPositioningSales EnablementIcp DevelopmentPersona ResearchGo-To-MarketCustomer InsightsCompetitive AnalysisLaunch Playbooks
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