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Product Marketing Lead

Leads product marketing by defining company positioning, crafting messaging for technical AI products, driving launches, creating sales materials, and conducting market research for B2B SaaS GTM. Requires 4-8 years experience distilling complex tech into executive narratives.

San Francisco, CAProduct MarketingOnsite4+ YOE

About the role

What You’ll Do

  • Own company and product positioning, messaging, and narrative development
  • Lead product launches and bring new capabilities to market with clarity and urgency
  • Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards
  • Develop customer stories, case studies, and proof points that support enterprise sales
  • Partner with leadership on category creation and strategic communications
  • Conduct market, customer, and competitive research to inform GTM strategy
  • Shape website copy, campaign messaging, and other core external-facing materials

What You Bring

  • 4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
  • Exceptional ability to distill complex technical products into crisp positioning and messaging
  • Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
  • Strong commercial instincts and an understanding of enterprise buying motions
  • Ability to work cross-functionally across product, sales, design, and leadership with high ownership
  • Excellent writing skills across website copy, decks, case studies, and thought leadership
  • Comfort operating in ambiguity and building the function from 0 to 1
  • Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred
  • Bachelor’s degree or equivalent practical experience

Top-Tier Benefits

  • Platinum medical, dental, and vision coverage
  • Unlimited PTO, sick leave, and parental leave
  • $100 monthly wellness stipend
  • Free lunch and dinner daily
  • 401(k) plan

Skills

Product PositioningMessagingSales EnablementProduct LaunchesCompetitive IntelligenceAI/MLCase StudiesPitch DecksBattlecardsGo-to-Market Strategy

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