Product Manager - Creator Activation

Creator Activation Strategy

• Develop a deep understanding of why creators choose Substack, what their goals are, and Substack’s competitive position vs. other platforms
• Identify the “first-mile” actions that set creators up for traction and success, and define how the platform communicates, reinforces, and rewards those actions
• Map creator journeys across segments (e.g., bringing an existing audience vs. building on-network), and define activation paths that meet creators where they are

Measurement, Analytics & Insights

• Measure the growth of new creators and overall network health: are creators able to bring existing audiences into Substack, and also benefit from distribution within the Substack network?
• Define activation and retention metrics, build dashboards, and establish leading indicators that help teams understand what’s working (and what’s not)
• Identify gaps in product analytics and instrumentation, and partner with Data/Engineering to design solutions to fill them

Roadmap & Execution

• Build a compelling roadmap across short-term, medium-term, and long-term horizons to improve creator activation and early success
• Help design and spec projects across the spectrum from experiment, to feature, to large-scale initiative
• Partner with your EM counterpart to inspire and lead a cross-functional team of engineers, designers, and analysts, creating clarity and accountability at every level

Cross-functional Leadership & GTM

• Work closely with Product, Partnerships, Growth, and Creator teams to align activation strategy with broader company strategy
• Drive go-to-market strategy and product storytelling for activation improvements: what changed, why it matters, and how creators benefit

What We’re Looking For

• 4+ years of experience as a Product Manager
• Strong creator empathy and a clear mental model for why creators choose platforms and how they evaluate tradeoffs
• Excellent analytical skills, competence in SQL, and experience with BI tools; comfortable defining metrics and building measurement frameworks
• Experience running experiments and shipping iterative improvements to onboarding, education, or activation funnels
• Comfortable operating at every level of abstraction (from high-level product strategy to “what should this CTA say” level details)
• Deep experience with software design; demonstrated ability to balance ease of use with flexibility across creator segments
• Strong communication skills: able to write compelling strategy docs, internal or external blog posts, and present to the company regularly
• An ability to roll up your sleeves and do what needs to be done

Compensation

• Substack's compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits
• Cash compensation range for this role is $190,000–$230,000
• Final offer amounts are determined by multiple factors including candidate experience and expertise