Principal, Social Media and Communications Lead

Responsibilities

• Lead the development of a communications framework including narrative pillars as well as defined platforms and messaging by key executive
• Own and manage Redpanda's day-to-day social media presence across LinkedIn, X, Reddit, and other relevant channels, with a focus on driving measurable improvements to Redpanda's web presence including AEO and GEO performance
• Develop and execute a social content calendar that supports brand awareness, product launches, events, blog content, and community moments
• Write sharp, on-brand copy that speaks to the right audience by platform
• Collaborate with internal stakeholders to co-develop social-first, authentic, and platform-native content
• Monitor social conversations, engage with the community, and surface opportunities for Redpanda to participate in relevant discussions
• Track and report on social performance metrics, including reach, engagement, follower growth, content resonance, and traffic while using this data to refine strategy
• Experiment with formats: threads, short-form video, polls, carousels, to drive results and performance
• Coordinate social amplification for events, webinars, and analyst moments
• Oversee our employee advocacy/engagement program

Requirements

• 5+ years of social media management experience, ideally at a B2B tech, developer tools, or infrastructure company
• Strong copywriting skills with ability to adapt tone for different channels and audiences without losing the brand voice
• Comfort with technical subject matter – ability to understand what makes Redpanda interesting to technical audiences
• Experience with social analytics tools (Sprout Social, Hootsuite, native analytics, etc.) and a data-informed approach to social content strategy
• Ability to work cross-functionally and manage multiple priorities

Nice to Have

• Familiarity with the open-source, Kafka, or data infrastructure ecosystem