Brand Communications & Events Lead

PR & Earned Media

• Build PR to be proactive and narrative-driven, tied directly to a thought-leadership and research pipeline.
• Own executive and journalist prep and implement post-mortems after every major press cycle.
• Develop and maintain strong media and journalist relationships; bring an extensive publisher and press network to the role from day one.
• Craft press-worthy storylines from product narratives - go beyond the press release to drive stories that shape category conversation.

Events Strategy & Execution

• Own and execute end-to-end the integrated events and comms calendar: priority industry events, owned activations, speaking opportunities, and sponsorships.
• Coordinate with Demand Gen and Content to ensure every event activation drives measurable lead-gen and brand impact.
• Manage vendors and production partners to deliver exceptional event experiences on time and on budget.

Owned Channels & Brand Voice

• Own Agentio’s voice and content strategy across owned channels: LinkedIn, X, Meta, and YouTube.
• Ensure a consistent, compelling brand presence that builds credibility with marketers and creators alike.
• Partner with PMM and Demand Gen to align owned channel output with the broader content and campaign calendar.

Requirements

• Proven experience using comms as a brand-building lever: You’ve used PR, earned media, and owned channels as strategic tools—not just tactical outputs—to build brand credibility and market position.
• Strategic B2B comms professional with strong agency management: You know how to evaluate, brief, and hold agencies accountable; you get the most out of external partners.
• Launch comms expertise: You can build a compelling press narrative from a product story, not just write a press release. You bring an extensive media and publisher network to activate.
• Editorial rigor and attention to detail: You understand the reputational stakes of inaccurate claims in ad-tech and AI, and you hold every piece of external communication to the highest standard.
• Events ownership: Comfortable owning events strategy and logistics/execution, or managing a vendor to do so, with a clear line to pipeline and brand impact.
• 7+ years of B2B communications experience with a track record of building brand through earned and owned channels.
• Exceptional ability to learn quickly, pivot effectively, and deliver high-quality work on tight timelines.
• A deep obsession with using AI tools and LLMs to gain 10x leverage and automate previously-manual tasks.

Nice-to-Haves

• Familiar with and passionate about the creator economy and digital advertising.
• Entrepreneurial mindset, able to balance speed with strategy.
• Laser-focused on outcomes—you measure comms success in brand impact and pipeline, not just impressions.
• Natural leader with aspirations to grow into a leadership role.
• Comfortable in zero-to-one environments and thrive when you truly own the outcome.