Principal Marketing Analytics Manager

Responsibilities

• Build & Automate: Own the technical "Single Source of Truth." Move OKR and KPI reporting from manual spreadsheets to automated, centralized dashboards in Snowflake and Tableau.
• Analyze & Synthesize: Conduct deep-dive audits of marketing spend across attribution models (WMT vs. First Touch) to uncover growth and efficiency opportunities.
• Executive Storytelling: Lead preparation for Marketing Operating Reviews and QBRs, building and synthesizing performance data into high-impact presentations for ELT.
• Enable the Team: Act as internal consultant for marketing leads, defining 3–5 KPIs per function and building self-service "intelligence bots" using AI.
• Cross-Functional Catalyst: Partner with Revenue Analytics, Data Engineering, and Finance to ensure shared marketing data language.

Requirements

• 8+ years in B2B Marketing Analytics or Revenue Operations, master-level understanding of marketing funnel and enterprise sales cycles.
• Expert SQL and Snowflake skills for manipulating raw data.
• Proven experience prepping and presenting to C-Suite/VP-level stakeholders.
• Track record of independently driving projects with bias for action.
• AI power user (Cursor, LLMs, agents) for workflow automation and code writing.
• Deep knowledge of multi-touch attribution (Bizible/SFDC).

Compensation

National pay range: $145,000 - $188,000. Additional compensation may include stock options, bonuses, merit increases, and sales commissions where applicable.