Principal Lead, Martech
Principal Lead driving Adobe Real-Time CDP and Journey Optimizer go-to-market, sales support, and partner strategy. Requires deep Adobe Experience Platform expertise and proven business development track record.
Responsibilities
- Lead Go To Market for Adobe Real-time CDP and Journey Optimizer
- Heavily support Adobe sales opportunities with solution demos, business discovery, and sales timelines, pricing, and delivery
- Develop long-term next-generation Adobe innovation strategy and roadmap for Adswerve products and services
- Work with the Marketing team to develop Adobe focused campaigns and assets to support the objectives of Adobe’s partner program
- Identify and maintain a portfolio of innovation opportunities (creative solutions that clients or the Adobe community will love)
- Seek new opportunities to expand the client base as well as cultivate strong long-term relationships with existing clients
- Build and foster strong relationships with key external partners to drive Adswerve’s competitive advantage, product/customer experience and accelerate growth
- Report business insights (e.g. opportunity pipeline, results, budgets, and client wins), as a result of monitoring partnership value proposition and progress on case-by-case basis
- Maintain a passion for unpacking complex business issues and delivering sustainable outcomes to align Adswerve’s priorities with Adobe
Requirements
- Strong experience with Adobe Experience Platform, Real-Time CDP and Adobe Journey Optimizer (AJO)
- Expert level knowledge of Adobe infrastructure strongly preferred
- Strong attention to detail with a proven track record of success, initiating and building complex partner initiatives from scratch to scale
- Proven ability to build senior relationships and navigate external organizations
- Proven track record in a business development or sales engineer role
- Direct hands on experience designing and executing real-time activation and cross-channel orchestration use cases
- Experience presenting to and interacting with executive management and C-Suite and a proven track record of having led large projects and teams across complex scope and scale
- Ability to think strategically, take a helicopter view and develop a compelling vision, but also be able to investigate problems when required – focus on impact and results
- Capability to translate strategy into an operational roadmap with clear actions, and impactful results
- Strong persuasion and presentation skills, especially on marketing and brand strategy
- Proven ability to develop, manage, and evolve relationships with strategic alliances and vendor relationships (i.e. Adobe)
- Experience contributing to sales operations & process improvements
- Consistent track record of reaching and exceeding sales goals
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