Performance Marketing Manager
Manages and optimizes paid advertising campaigns across Meta, Google, and other platforms to drive user acquisition and revenue. Requires 3-5 years experience with large budgets, strong analytics using Tableau/Excel, and collaboration with creative/data teams.
Responsibilities
- Building and managing paid advertising campaigns on Meta, Google, and other platforms focusing on new user acquisition and lead generation.
- Optimizing campaigns for maximum ROI and making data-driven decisions to improve performance.
- Tracking, analyzing, and reporting on campaign performance, providing actionable insights and recommendations for optimization.
- Collaborating with the creative team to develop high-converting ad creatives and landing pages.
- Launching ad creative and landing page tests, analyzing the results, and reporting findings and insights that inform the next test iterations.
- Supporting reporting and attribution infrastructure, partnering with data and engineering teams to ensure integrations between the ad platforms and our internal systems are set up correctly.
- Staying ahead of the curve on industry trends, algorithm changes, and platform developments to adapt to the ever-changing advertising landscape.
Requirements
- 3-5 years of hands-on experience running performance marketing campaigns with 7-digit monthly budgets across different channels for consumer brands.
- In-depth knowledge of Meta and Google Ads platforms: their capabilities, limitations, and best practices.
- Strong experience with BI tools such as Tableau.
- Strong analytical and advanced Excel skills with the ability to interpret data and draw actionable insights.
- Experience with high-velocity creative testing, tracking, and analyzing creative tests. Experience working with a creative team to generate new ad concepts and variations.
- Experience working with data and engineering teams to improve channel attribution and reporting.
- Knowledge of mobile attribution platforms such as Branch and Appsflyer. Familiarity with both web and mobile app tracking methodologies and understanding of the mobile marketing landscape (SKAN, privacy limitations, etc.).
Nice to Have
- Fluency in SQL
Compensation and Benefits
- Competitive salary and meaningful equity
- US base salary range: $132,000 - $163,000 annually
- Comprehensive medical, dental, and vision coverage
- Unlimited and flexible vacation policy
- Paid family leave
- Mandatory self-care days
- Remote wellbeing resources
- Learning and development support
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