Partner & Events Marketing Manager

Partner Event Strategy & Execution (Primary Focus)

• Own the end-to-end planning, production, and post event analysis of a rolling calendar of partner events such as webinars, partner days, co-hosted field events, industry conferences and executive roundtables
• Develop event briefs, run-of-show documents, speaker prep materials, and post-event reports in close collaboration with Partnership Managers and Product Marketing
• Source and manage event vendors, venues, AV/production partners, and logistics for in-person activations across the ANZ region and beyond
• Build scalable, repeatable event playbooks that can be handed off to partners for self-serve execution
• Manage partner event budgets with rigor, tracking spend vs. pipeline generated and continuously optimising for ROI
• Work with Marketing Operations to ensure event registrations, attendees, and follow-up sequences are accurately captured in HubSpot and attributed to the correct partner and campaign

Co-Marketing Campaign Execution

• Design and execute integrated co-marketing campaigns anchored around events including pre-event promotion, in-event engagement, and post-event nurture in partnership with MSSPs and strategic partners
• Produce co-branded event assets (landing pages, email invitations, social graphics, slide decks) in collaboration with Design, adapting existing Product Marketing content for partner audiences
• Coordinate with external partner marketing contacts to align on promotion, branding, and audience outreach for joint events

Marketplace Optimization

• Own the end-to-end management, optimization, and performance reporting for all UpGuard listings on B2B marketplaces (e.g., AWS Marketplace, Azure Marketplace), focusing on conversion rate and pipeline generation
• Utilize content provided by Squad Content Writers and PMMs to keep marketplace listings current, accurate, and compelling

Partner Enablement & Content Activation

• Act as the primary Marketing distributor for partner content, ensuring MSSPs and Fulfilment partners receive all necessary sales materials, playbooks, and event ready assets
• Maintain and update partner portals with fresh co branded assets, event recordings, and post event follow-up materials

Pipeline Attribution & Reporting

• Work closely with Marketing Operations and the Revenue team to ensure accurate tracking and attribution of partner event-sourced and partner-influenced pipeline
• Report regularly on event performance metrics: registrations, attendance rates, pipeline generated, cost per opportunity, and partner satisfaction

Process Management

• Define and document internal processes for product-aligned marketing squads to submit GTM assets for partner event activation and marketplace implementation.

Requirements

• 3+ years of specialized experience in Partner Marketing, Field Events, or Channel Marketing preferably within SaaS or Cybersecurity
• Proven track record of planning and executing high-quality B2B events, both virtual and in-person, with measurable pipeline outcomes
• Strong project management skills with the ability to manage multiple concurrent events and campaigns across different partners and timelines
• Excellent stakeholder management and communication skills — comfortable coordinating across Sales, Product Marketing, Design, and external partner contacts simultaneously
• Demonstrated ability to build strong cross-functional relationships with Product Marketing, Sales, and external Partnership Managers
• Experience using marketing automation (HubSpot) and CRM platforms to track event leads, campaign activity, and ensure accurate attribution
• High attention to detail with strong commercial acumen — able to manage event budgets and report on ROI

Nice-to-Haves

• Experience marketing through or to Managed Security Service Providers (MSSPs) or within the cybersecurity ecosystem
• Direct experience managing listings and driving transactions on cloud marketplaces (AWS, Azure & GCP)
• Familiarity with webinar and virtual event platforms (e.g., ON24, Zoom Webinars, Hopin) and in-person event production tools
• Strong data literacy, comfortable building event performance dashboards and reporting on partner-influenced revenue
• Familiarity with the commercial and legal nuances of B2B partnership contracts and co-marketing agreements