Paid Media Strategist

Responsibilities

• Own, execute and manage a book of business across all paid media channels averaging 135-150 accounts per strategist.
• Provide strategic recommendations across all paid campaigns to drive best in class performance (Cost per Acquisition - CPA) for multifamily campaigns.
• Own testing within your portfolio—propose, implement, and document experiments aligned to department OKRs; publish clear learnings and recommend next actions.
• Conduct biweekly performance analysis across Search and Social campaigns and follow through with account optimizations; provide detailed, clear notes for Account Managers.
• Implement large scale changes to your book of business based on client requests and changing needs in the digital marketing space (e.g., ad hoc data analysis, GA4 implementation, and paid search restructuring).
• Actively contribute in department and team meetings by staying attuned to key trends in digital marketing and the multifamily space; come prepared and engaged with a solutions-oriented mindset to team brainstorms and collaboration sessions.
• Stay up-to-date with trends, best practices, and platform algorithm changes across both the multifamily and digital marketing industry.
• Monitor and analyze trends in clients’ KPIs.
• Work with others in the Paid Media team and other departments to execute on company initiatives and goals.

Requirements

• Bachelor’s degree in Business, Marketing, Advertising, or related field.
• 2+ years of experience in digital marketing. Paid search experience required, paid social experience preferred.
• Expert in paid media platforms such as Google Ads, Meta Ads Manager, Google Tag Manager and GA4.
• Proven track record in operating with a high level of energy, commitment, and enthusiasm to take on a challenging role with cross-functional team commitments.
• You naturally think “we” instead of “I”.
• Insatiable appetite for learning and self-improvement.
• Self-motivated, problem-solver with high energy and enthusiasm.
• Enjoy working as part of a team to take on and complete large projects.
• Analytical mindset.

Success Metrics

• CPA <$46.10
• Error Rate: Paid Search <3.17%, Paid Social <2%, Display <1.08%
• Task Efficiency ≥95%
• Optimization Notes Efficiency ≥95%
• Pacing: 98–102% (Search/Social/PMax)
• Search & Social Pacing = 98-102%

Compensation and Benefits

• Salary Range: $70,000 - $87,000
• 4-Day Work Week (32 Hour Work Week)
• WFA (Work From Anywhere)
• Profit Sharing Bonus
• 3 weeks of PTO as well as Sick leave, and Bereavement
• 11 paid holidays
• 401(k) + Match
• 75% employer paid health benefits (Medical, Dental, and Vision)
• $75/month reimbursement for Physical Wellness
• $75/month reimbursement for Mental Wellness
• $1000/year travel fund for employees who have been with Digible 3+ years
• Dog-Friendly Office
• Paid Parental Leave
• Monthly Social Events
• Weekly Lunches and Snacks for in-office employees