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Marketing Web Designer

Own avoca.ai end-to-end: design and ship every marketing page and campaign site. Hybrid designer-developer role requiring 4-7+ years experience with React/Next.js, Figma, motion design, and performance optimization.

165k – 185kNew York, NYBrand DesignOnsite4+ YOE

About the role

What You'll Do

  • Own avoca.ai end-to-end, design every new page in Figma, build it in code, and ship it. No handoffs.
  • Build and maintain Avoca's marketing component library and design system, with Figma → code parity as a non-negotiable.
  • Ship the Q4 product launch site, the marquee industry conference microsite, and the customer story film pages for our top accounts.
  • Design and build conversion-critical landing pages for paid, SEO, and ABM campaigns; instrument, A/B test, and iterate based on data.
  • Lead interaction and motion design on the web, hero animations, scroll-driven moments, the homepage live-performance counter, and integrating Creative Producer's film and motion into the site experience.
  • Partner with the Director of Brand on web brand expression; partner with Product Marketing on launch and campaign sites; partner with PMM and Product on customer-facing announcements and microsites.
  • Instrument and ship analytics, A/B testing, and performance optimization, page speed, Core Web Vitals, accessibility, and SEO.
  • Own technical decisions for the marketing stack: CMS, framework, hosting, asset pipeline, deploy/preview workflow.

What You'll Bring

  • 4–7+ years of progressive experience as a hybrid marketing web designer/developer at B2B SaaS, agency, or in-house brand teams. Portfolio must include shipped marketing sites you designed AND built.
  • Strong React / Next.js fluency. Production experience with Tailwind, Vercel or Netlify, headless CMS (Sanity, Contentful, or Storyblok), and modern asset pipelines.
  • Strong Figma fluency including design system thinking, component variants, auto-layout, and library management. Bonus: Framer or Webflow fluency for rapid prototyping.
  • Hands-on interaction and motion design experience, Framer Motion, GSAP, Lottie, or similar with a portfolio that shows craft beyond CSS transitions.
  • Strong instinct for marketing performance: page speed, Core Web Vitals, A/B testing, basic SEO, accessibility, and conversion design.
  • Comfortable owning end-to-end web sprints from Figma to production deploy without intermediate handoffs, running multiple sites in parallel.

Who You Are

  • A hybrid by choice, not by accident, a designer who codes and an engineer with taste, who has resisted being pushed into one lane.
  • Obsessed with the line between brand and performance. Won't ship anything ugly; won't ship anything that doesn't convert.
  • A craft maximalist on the details that matter, type, motion, spacing, performance and a pragmatist on the rest.
  • Deeply collaborative, with a natural instinct for partnering with the Director of Brand, Art Director, Creative Producer, and Product Marketing.
  • In-office, engaged, and eager to lead from the front at our NYC location full-time.

Benefits

  • Comprehensive medical, dental, and vision insurance
  • Company-sponsored 401(k) through Vestwell
  • Flexible PTO plus U.S. federal holidays
  • Company-wide off-sites
  • Daily in-office lunch through Parkday
  • Dinner covered when working late
  • Commuter benefits and late-night rideshare
  • Standing desks and workspace accommodations available on request
  • All core tools and software provided

Skills

ReactNext.jsTailwindVercelNetlifySanityContentfulStoryblokFigmaFramer MotionGsapLottie

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