Leads end-to-end strategy, production, and execution of Twilio's flagship SIGNAL conference for 2,000+ attendees, managing multi-million dollar budgets and cross-functional teams. Requires 5+ years in tech event marketing with flagship experience and C-level collaboration skills.
About the role
Responsibilities
- Lead SIGNAL Strategy: Serve as the primary project lead for our flagship conference, working with stakeholders to define the attendee journey, event themes, and strategic goals to drive brand equity and pipeline. Collaborate with cross-functional teams to integrate event strategies into broader marketing initiatives and meet our key results.
- End-to-End Production: Orchestrate all aspects of large-scale logistics, including venue sourcing, budget management, vendor coordination, production, operations, experiential engagement, sponsorship and onsite execution.
- Cross-Functional Leadership: Act as the central hub for SIGNAL, collaborating with leadership, product marketing, GTM sales, and brand creative teams to understand their needs and incorporate them into the event planning while ensuring a unified brand voice.
- Full-Cycle Project Management: Lead global status meetings, drive rigorous project timelines, and manage complex workstreams (sponsorship, registration, content, and demand gen) ensuring that all tasks and deadlines are tracked and met.
- Financial Stewardship: Build and manage multi-million dollar event budgets, prioritizing cost-effectiveness, contract negotiations, and detailed ROI reporting.
- Global Integration: Ensure SIGNAL’s content and experience are adaptable for regional nuances in LATAM, EMEA, and APJ, supporting localized SIGNAL World Tour initiatives.
- Measurement & Analysis: Define Key Performance Indicators (KPIs) and lead post-event debriefs to analyze impact, attendee satisfaction, and conversion metrics. Assist with post-event analysis to measure the success of each event against predetermined goals.
- Support overall Global Event Team initiatives.
Qualifications
Required:
- 5+ years of experience in high-growth tech event marketing, specifically leading large-scale user conferences (2,000+ attendees).
- Flagship Experience: Proven track record of managing "Flagship" level events where strategy, production value, and brand storytelling are paramount.
- Executive Presence: Strong communication and interpersonal skills, extensive experience advising and collaborating with C-level executives on event strategy and keynote delivery.
- Operational Excellence: Demonstrated ability to manage event strategy, execution, and post-event analysis. Expert-level ability to manage large budgets, complex vendor ecosystems, and intricate project timelines without breaking a sweat.
- Collaborative Leadership: Demonstrated ability to lead by influence, aligning product, sales, and marketing teams toward a singular event vision.
- Agility: A strategic thinker with a proactive, solution-oriented growth mindset capable of thriving in a fast-paced, dynamic environment where quick pivot skills are essential. Ability to work independently as well as part of a team, collaborating effectively with colleagues from various departments.
Desired:
- Tech Stack: Proficiency with Airtable, Swoogo, Slack, and Google Suite.
- Global Lens: Experience managing events across multiple international regions and a deep understanding of global cultural trends in the developer community.
- Production Savvy: Familiarity with the technical and operational side of events (AV, lighting, live-streaming, labor, materials, printing, etc.).
Compensation
Estimated pay ranges (for specific states only):
- Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C.: $87,840 - $109,800.
- New York, New Jersey, Washington State, or California (outside SF Bay area): $92,960 - $116,200.
- San Francisco Bay area, California: $103,200 - $129,000.
Eligible for equity plan, corporate bonus, health care, 401(k), paid time off, parental leave.
Skills
AirtableSwoogoSlackGoogle WorkspaceProject ManagementEvent ProductionBudget ManagementVendor ManagementROI AnalysisAv Production