Head of Social

Responsibilities

• Own Novig's social content strategy across Instagram, TikTok, X, YouTube, Meta, Reddit, and Discord.
• Set editorial direction, content pillars, brand voice, visual taste, and publishing standards.
• Manage and develop internal social sports journalists, producers, and contributors.
• Establish editorial cadences, planning sessions, series mapping, and format ideation.
• Analyze performance across platforms and formats to determine what to scale or cut.
• Execute content for live events, breaking news, and same-day trends when needed.
• Collaborate with Design and Creative to extend the design system across brand channels.
• Partner with creators, affiliates, professional teams, and collaborators on content.
• Own the social technology stack, including data feeds, alerts, automations, and workflows.
• Turn successful initiatives into repeatable growth playbooks.
• Help develop original programming, series, and franchises focused on sports and internet culture.

Requirements

• Creator-first approach with the ability to write posts, brief edits, and ship content directly when necessary.
• Strong editorial judgment, cultural awareness, and real-time decision-making ability.
• Comfortable working in a fast-paced environment tied to live sports, including potential nights and weekends.
• Ability to build teams, systems, and scalable content processes.

Compensation & Benefits

• Base salary: $150,000–$180,000.
• Meaningful equity for every employee.
• 100% health premiums covered.
• 99% dental and vision coverage.
• 401(k) with 4% company match.
• HSA with $1,080 annual company contribution.
• $50 monthly transit contribution.
• $27 daily lunch stipend when working from the NYC office.
• $35 daily dinner stipend when working from the NYC office after 6:30 p.m.