Lead creative direction for Ramp's customer story films. Define narrative standards, write treatments, direct filmmakers, and grow a bench of editors and writers.
200k – 275k
Hybrid7+ YOEContent Marketing
About the role
What You'll Do
Set the creative standard for Ramp's customer films and enforce it on every project
Apply a story bar before any project enters production: real narrative tension, a compelling character on screen, Ramp load-bearing in the story
Develop and evolve the Ramp’s film series, continuing to build a recognizable body of work
Direct the creative for Tier 1 brand films end-to-end: brief, casting, shoot direction, editorial, final cut
Lead the Customer Creative team and grow a bench of editors, filmmakers, and writers
Govern the production tier system and establish the internal production kit
Partner with Product Marketing on launch films and co-build stories filmed during the creation of new products
Own scripting and narrative across the program — strong writing is a daily, hands-on part of the job
What You Need
7+ years in film and creative direction with a portfolio that leans heavily into film: brand documentaries, character-driven branded content, or editorial work
Strong writing chops — narrative structure, scene-level scripting, treatments, and customer interviews are part of the daily craft
Strong story casting instincts — you can spot the compelling person inside a corporate org and pull a story out of someone who defaults to corporate-speak
Understands the structural difference between a brand film and a sales-floor film, and briefs, casts, and directs them differently
Experience building creative frameworks: production playbooks and brief templates
Experience leading a team and producing a recognizable body of work
Hands-on with AI tools in production and post (Runway, Descript, Adobe AI, ElevenLabs, VO3, Gemini, Midjourney)
A background in filmmaking-leaning agencies or in-house creative leadership at companies with a high film bar
Based in NYC or willing to relocate
Nice-to-Haves
B2B or enterprise storytelling experience
A network of editors, writers, and filmmakers you'd bring into our bench
Documentary or editorial credits outside the brand world (festival, journalism, publishing)
Skills
Film DirectionCreative DirectionScreenwritingNarrative StructureCastingStoryboardingVideo ProductionRunwayDescriptAdobe AiElevenlabsMidjourneyAi Production ToolsTeam Leadership
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