Director, Content Marketing - New York, NY

Strategy & Governance

• Define and execute Talkiatry's end-to-end content strategy across blog, SEO, organic social, video (long and short form), email, and emerging owned channels
• Establish editorial standards, brand voice, and scalable storytelling frameworks
• Build the content roadmap from cold start to compounding: identify gaps, prioritize by impact, and execute with speed
• Align content strategy with GTM, growth, product marketing, clinical, and brand teams

Organic Growth & SEO

• Own SEO content strategy end-to-end
• Build a publishing engine that drives consistent traffic growth and improves authority in the mental health space
• Develop channel-specific approach to organic social across YouTube, Instagram, TikTok, and LinkedIn
• Leverage tools including Profound, HubSpot, Webflow, and Substack to manage distribution and measure performance
• Develop content to improve citation, sentiment and gain market share in AEO/GEO landscape

Storytelling & Thought Leadership

• Translate Talkiatry's clinical credibility, patient outcomes, and differentiated model into narratives that resonate with consumer and provider audiences
• Partner with clinicians, executives, and the product team to surface stories worth telling
• Develop thought leadership content positioning Talkiatry as the defining voice on accessible, high-quality mental health care

AI & Workflow Scalability

• Lead adoption of AI and automation tools (AirOps and others) to accelerate content production, research, and distribution
• Build scalable content workflows for a lean, high-output team

Team Leadership

• Hire, develop, and lead a team of 2–4 content professionals spanning SEO writing, content creation, editorial, and video production
• Player-coach role: lead strategy, manage the team, and create when needed
• Manage cross-functional relationships across growth, product marketing, clinical, design and operations

Performance & Measurement

• Define metrics for organic growth, traffic, rankings, social reach, engagement, and content-influenced conversions
• Build a performance culture: data informs decisions
• Track content performance, SEO trends, and audience insights to refine strategy

Requirements

• 7+ years of content marketing experience with a track record in consumer-facing content (B2C required)
• Proven builder: started content programs from scratch and scaled them
• Strong people management experience with track record of hiring and developing high-performing teams
• Exceptional cross-functional management skills
• Deep, hands-on expertise across SEO, long and short-form editorial, social media, and video
• Genuine embrace of AI and modern content tooling
• Familiarity with tools: AirOps, HubSpot, Webflow, Iterable, Substack, Profound, Figma, YouTube, TikTok, Instagram
• Strong editorial judgment with ability to translate complex/sensitive subject matter into accurate, empathetic, compelling content
• Player-coach mentality
• Genuine passion for mental health, healthcare access, or mission-driven work