Senior Visual Designer

Responsibilities

• Own the design vision for growth marketing initiatives, translating complex clinical and product value propositions into compelling visual narratives that drive enrollment.
• Bring new products to market by launching member offerings and experiences with creative systems and campaign assets.
• Design integrated campaigns across channels, leading visual development from awareness through action.
• Define the end-to-end member journey and ensure consistent, intuitive, impactful brand experiences across lifecycle touchpoints.
• Scale and evolve design systems, libraries, templates, and component systems while maintaining consistency and craft.
• Elevate and unify the brand across B2C channels through design, experimentation, and insights.
• Lead initiatives from ambiguity to launch, establishing strategy, visual direction, and execution.
• Build cross-functional partnerships with Growth Marketing, Product, Content Strategy, Creative Operations, and leadership.
• Use performance data, member behavior, and experimentation learnings to refine concepts and inform creative strategy.
• Present work clearly, articulating creative rationale, tradeoffs, and recommendations.
• Mentor visual designers, provide feedback and coaching, and raise creative standards.

Requirements

• 3+ years of visual design experience in brand, growth marketing, integrated campaigns, or related creative environments.
• Strong portfolio demonstrating high-quality visual design across digital channels, including web, email, paid media, landing pages, direct mail, and brand storytelling.
• Experience leading visual strategy and execution for integrated marketing campaigns, product launches, or member-facing go-to-market initiatives.
• Expert proficiency in Figma and Adobe Creative Suite.
• Experience building or evolving design systems, templates, and component libraries.
• Experience partnering cross-functionally with marketing, product, and content stakeholders.
• Experience using performance data or experimentation results to inform creative decisions.

Nice-to-Haves

• Experience in healthcare, digital health, or consumer subscription.
• Experience designing for B2C or B2B2C member journeys.
• Experience leading design teams and raising design standards through critique, process improvement, and creative direction.
• Comfort working in agile, sprint-based, or experimentation-heavy environments with multiple concurrent workstreams.

Compensation and Benefits

• Salary range: $120,000–$160,000 annually.
• Comprehensive medical, dental, and vision coverage.
• Gender-affirming care, family and fertility planning tools, and travel reimbursements when healthcare is unavailable locally.
• Traditional or Roth 401(k) options with a 2% company match.
• Learning and development stipends.
• Discounted company stock through an ESPP.
• Hybrid work model based in the San Francisco office, with in-person attendance three days per week.