Sr Brand Designer

Responsibilities

• Own and evolve the core brand system: brand guidelines, component libraries, templates, and asset libraries that product pods rely on every day.
• Raise brand quality across pods by building resources and creating conditions for others to do their best brand work.
• Develop and maintain visual identity standards across Payward's portfolio of brands, keeping them coherent as products grow and evolve.
• Define and document how our brand should behave across emerging surfaces, AI generated outputs, motion and new product categories.
• Collaborate with pod designers, marketers, and product partners to understand where the system is breaking down and fix it at the root.
• Translate complex concepts (e.g. crypto rails, onchain finance, institutional trading) into clear, usable brand guidance that non-brand specialists can apply with confidence.
• Lead design reviews with a constructive, generative approach.
• Stay ahead of how design tools (including AI) are changing creative practice, and shape how Payward's brand system adapts.

Requirements

• Deep experience as a brand designer in agency, in-house, or both, with a track record of building and evolving systems.
• Systems thinking as a default mode: see patterns, spot structural problems, and solve for the whole.
• Strong experience with motion or working alongside motion designers; comfort with the full range of digital brand touchpoints.
• Brand identity expertise: understand how visual systems create meaning, trust, and recognition at scale.
• Strategic affinity: comfortable working upstream of execution, helping define what the brand should stand for.
• Strong communicator who can articulate brand decisions clearly to designers, PMs, marketers, and leadership.
• Portfolio showing not just craft, but judgment: clear visual systems, coherent brand thinking, and evidence that your work made others' work better.
• Mastery of Figma and Adobe Creative Suite; fluency with how design tooling, including AI, is reshaping brand practice.
• Genuine curiosity about crypto, technology, and what financial ownership means for individuals around the world.

Nice-to-Haves

• Experience with AI-native brand operations.