Revenue Strategy & Operations, Lead

Responsibilities

Strategy & Continuous Improvement

• Support the development of the global MM demand generation strategy through analysis, experimentation, and structured recommendations.
• Propose and run test-and-learn initiatives to improve lead quality, routing, and seller productivity, with clear measurement and readouts.
• Identify root causes and opportunities to drive up conversion rates.

Workflow Automation & Process Reliability

• Build and scale automated workflows in partnership with Marketing Ops, Central Ops and Sales (e.g., lead scoring, routing, follow-up cadences) that reduce manual work for sellers and increase speed-to-contact.
• Monitor daily system health, troubleshoot issues in SFDC, Gong, and related tools, and ensure high-fidelity data and process reliability.
• Act as a first-line problem solver for MM sales managers and reps on lead-flow and tooling issues, turning repeated pain points into scalable process or automation fixes.
• Translate qualitative feedback from the field into structured problem statements and prioritized solutions and work with cross functional teams to solve.

Outreach & Sequence Optimization

• Collaborate with Marketing and acquisition managers to engineer and iterate outreach sequences and playbooks that align to campaigns and MM objectives.
• Use Gong and other tooling to track performance, A/B test approaches, and recommend optimizations that improve conversion through the funnel.

Tooling, Reporting & Dashboard Ownership

• Ability to create reporting and run analyses to identify leads blockers.
• Partner with RTech, Central Ops, and Analytics to define requirements for dashboards that give clear visibility into lead volume, quality, conversion, and SLA adherence.

Knowledge Sharing

• Serve as the subject matter expert on leads flows, automation and tooling.
• Document and socialize best practices and learnings from MM programs, and help "lift and shift" successful motions across regions and segments where appropriate.

Qualifications

Experience

• 5+ years of experience in revenue operations, sales operations, marketing operations, program management, or similar roles, ideally within B2B or ads businesses.
• Demonstrated experience owning or operating lead funnel processes (lead routing, scoring, SDR/AE workflows, or marketing automation).

Technical & Data Skills

• Hands-on experience with Salesforce (SFDC) and at least one of: Gong, marketing automation platforms, or sales engagement tools.
• Strong skills in Excel/Sheets and comfort working with large datasets; experience with SQL.

Operational Excellence

• Proven track record of designing, documenting, and improving workflows that increase efficiency and reduce operational risk.

Cross-Functional Collaboration

• Experience working across Sales, Marketing, Ops, and Analytics/Engineering teams, with the ability to translate business needs into technical or process requirements.
• Strong stakeholder management skills; able to balance global consistency with regional nuances.

Problem Solving & Communication

• Structured, analytical thinker who can quickly get to the root cause of operational issues and propose pragmatic solutions.
• Excellent written and verbal communication, capable of simplifying complex systems for non-technical audiences.

Mindset & Culture Fit

• Comfortable operating in ambiguous, fast-moving environments and shifting between strategy and execution.
• Service-oriented and collaborative; energized by enabling others to be more productive.
• Growth and experimentation mindset – willing to test, learn, and iterate to find what works best for Reddit's MM business.