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BasisBasisUnited States

Search Media Buyer

Owns and optimizes paid search campaigns across self-serve advertising platforms, translating client goals into buying strategies and performance improvements. Requires 2+ years of search buying experience, advanced Excel skills, strong communication, and cross-functional collaboration.

69k – 82k/yr
Remote2+ YOEPerformance Marketing

About the role

Responsibilities

  • Execute and optimize search campaigns against defined performance goals.
  • Translate client objectives into clear buying and optimization strategies.
  • Partner cross-functionally with Integrated Client Solutions, Analytics, Ad Operations, and Sales to ensure campaign quality and process adherence.
  • Deliver insights, recommendations, and proactive client communication demonstrating knowledge of the paid search landscape, products, consumer behavior, and best practices.
  • Leverage Basis tools and AI to improve efficiency and consistency.
  • Follow established processes and collaborate smoothly across teams.
  • Test new strategies and tactics, provide visibility into optimizations and results, and adopt a growth mindset.
  • Identify and troubleshoot technical issues involving creative, tactics, URLs, pixels, ad management platforms, and campaign settings.
  • Improve processes and workflows to ensure accountability.
  • Invest in learning and sharing knowledge that strengthens the team.
  • Adopt and help improve Basis features and best practices.
  • Provide client-facing and in-person support as needed, including customer training.

Requirements

  • 2+ years of search buying experience.
  • Strong optimization, communication, and cross-functional collaboration skills.
  • Ability to manage multiple tasks in a fast-paced environment under tight deadlines.
  • Familiarity with first-party and third-party data and tagging or pixel placement.
  • Advanced Excel proficiency.
  • Strong critical and strategic thinking.
  • Precise attention to detail.
  • Commitment to inclusive and respectful collaboration.

Nice-to-haves

  • Experience in an agency setting.
  • Google Ads certification.
  • Experience or exposure to DSP and social media buying.
  • Bachelor's degree preferred.
  • AI enablement or automation experience.

Skills

Google Adsyoutubemicrosoft bing adswalmart adsamazon adsdspssocial media buyingExcelcampaign optimizationconversion trackingpixel placementfirst-party datathird-party dataAI Automation

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