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BasisBasisUnited States

Social Media Buyer

Manages and optimizes paid social campaigns across major platforms, from planning and launch through performance analysis and client reporting. The role requires at least two years of paid social experience, strong analytical and communication skills, and proficiency in Excel and PowerPoint.

69k – 82k/yr
Remote2+ YOEPerformance Marketing

About the role

Responsibilities

  • Manage specific paid social campaigns before and after launch, ensuring social RFPs and campaign launches are handled proactively.
  • Align social strategies with media plan objectives and overall campaign performance goals.
  • Build and QA campaigns according to best practices.
  • Monitor campaign pacing and performance daily, audit results, and own optimizations.
  • Manage clients’ media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest, and X.
  • Collaborate with Operations, Analytics, Digital Media Buying, and Planning teams to develop performance stories and deliver campaign results.
  • Build strategic campaign plans for social RFP requests.
  • Create client-facing points of view based on the evolving social landscape.
  • Assist with training, mentoring, and developing Social Media Buying Associates.
  • Adopt new processes and workflow modifications to support consistent, repeatable execution.
  • Troubleshoot creative, tactic, URL, pixel, ad platform, and campaign-setting issues.
  • Educate internal teams on paid social platform tools.
  • Develop and document paid social management best practices for internal and external materials.
  • Build client relationships through statuses, QBRs, and ad hoc meetings.

Requirements

  • 2+ years of experience managing and executing paid social campaigns across multiple platforms.
  • Ability to manage multiple priorities in a fast-paced environment and meet tight deadlines.
  • Strong analytical skills, including pulling and analyzing reports from ad management platforms.
  • Familiarity with first-party and third-party data, tagging, and pixel placement.
  • Strong communication and presentation skills.
  • Detail-oriented, organized, and solutions-oriented.
  • Ability to work effectively in a cross-functional team environment.
  • Proficiency in Excel and PowerPoint.
  • Commitment to inclusive, respectful, equitable, and collaborative workplaces.

Skills

paid socialmetaLinkedInTikToksnapchatredditpinterestxcampaign optimizationad manager platformsExcelPowerPointcampaign qaweb pixelsmedia planning

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