Senior Product Manager, Growth Onboarding Conversion

What Product Management is like at Gusto

• Our Product team is lean, which means you'll have a high degree of impact and ownership.
• We're boundaryless builders. Lines between roles are intentionally blurred, and our PMs do whatever it takes to deliver outcomes.
• We're here to serve small and medium businesses.
• We're comfortable with change. Our environment moves fast, and PMs here thrive in ambiguity.

About the Team

The Growth & Commerce team is responsible for the shared surfaces and platforms that power Gusto's growth & primary revenue generating experiences. This includes being responsible for the acquisition flows, cross-sell & pricing experiences, as well as the infrastructure that powers pricing, invoicing and revenue communications.

We are seeking a seasoned Product Manager with a creative mindset to drive growth through innovative digital business strategies. This role involves developing an AI agent to escort the customer through Gusto's complex onboarding experience.

Here's what you'll do day-to-day

• Ownership: Own Gusto onboarding customer experiences related to driving conversion, especially experiences that assist customers navigate the complexities of Gusto payroll and expansion onboarding.
• North Star: Increase conversion of Gusto onboarding experience through experiences that simplify and clarify the overall and component specific onboarding process.
• Collaborate: Tight collaboration will include the Gusto core experiences team, other growth teams and the various product teams associated with the onboarding - especially payroll, employee onboarding, state and federal tax registration.

Here's what we're looking for

• 5+ years of Product Management experience with a proven track record of shipping successful products.
• Hands-on experience building and launching AI-powered customer experiences.
  • Vision for how AI can fundamentally transform digital experience design and user interaction paradigms.
• Deep understanding of small business challenges, with the ability to identify, frame, and articulate SMB pain points effectively.
• Demonstrated ability to craft compelling, action-oriented messaging that resonates with small business audiences.
• Proven ability to work effectively across cross-functional teams including engineering, design, marketing, and sales.
  • Strong design partnership skills with the ability to collaborate with designers to push creative boundaries.
• Excellent analytical and problem-solving capabilities with a data-informed approach to decision-making.

Compensation: Our cash compensation range for this role is $184,000/yr to $230,000/yr in San Francisco.