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FigmaFigmaNew York, NY

Events Manager

Events Manager responsible for building Figma Weave's real-world presence through industry conferences and standalone events, driving brand awareness and enterprise sales pipeline. Strategic and hands-on role owning event strategy, content, execution, budget, and measurement while partnering with sales and marketing teams.

115k – 269k/yr
On-siteGrowth Marketing

About the role

What you’ll do at Figma Weave

  • Own event strategy: which events we show up at, why, and how each ties back to either brand awareness or enterprise pipeline
  • At major industry conferences, own content, branding, speaking sessions, and awareness goals, partnering with Figma's central demand-gen team on lead gen, sales enablement, and booth execution
  • Own Weave's standalone events end to end — third-party conference presence built specifically for Weave, and executive programs — coordinating with Figma's broader field marketing and regional teams
  • Build and manage the events budget, accountable for both awareness and pipeline outcomes
  • Work directly with sales to tie event activity to lead generation and pipeline goals
  • Manage agencies and vendors — you own the brief and the outcome, not the physical build
  • Represent Weave in front of VP+ stakeholders at events and executive programs
  • Track and report on event performance, from reach and awareness to pipeline contribution

Requirements

  • Experience running enterprise or industry events, from strategy through execution
  • Comfort working alongside sales on a pipeline-driven motion — you speak the language sales and sales enablement use
  • Experience managing agencies and service providers to deliver on a brief, without doing the physical production yourself
  • Confidence engaging directly with senior (VP+) stakeholders, internally and externally
  • The ability to work inside a larger partner ecosystem — coordinating with internal teams and external vendors rather than building everything independently

Nice-to-haves

  • Experience in creative tech, design platforms, or AI tools
  • Experience building brand awareness campaigns alongside a pipeline-focused events motion

Skills

event strategyevent executionBudget ManagementSales EnablementLead GenerationVendor Managementstakeholder engagement

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