International Marketing Manager
Leads international growth for a D2C sleep technology brand across digital campaigns, localization, partnerships, media, and offline activations. The role requires 3–5 years of marketing experience, strong regional networks, and hands-on performance marketing expertise.
About the job
Responsibilities
- Drive regional growth across markets by owning the full marketing mix, performance analysis, and leadership reporting.
- Lead localization efforts with local contractors to adapt website, email, and paid campaign assets for cultural and language relevance.
- Collaborate with Growth Marketing to optimize digital performance across Meta, Google, Snap, and affiliate channels through creative testing, bidding strategy, and data-driven experimentation.
- Identify, negotiate, and activate partnerships with regional influencers, athletes, podcasts, sports clubs, and brand collaborators.
- Plan and execute offline activations, including product showcases, events, retail partnerships, and club pop-ups.
- Secure and maximize media coverage in premium regional outlets.
- Conduct market analysis covering regional trends, competitive activity, and emerging opportunities.
- Own marketing reporting, including KPI tracking, synthesized insights, and recommended next steps.
- Provide on-the-ground support for Pod installations and product onboarding for VIP partners and ambassadors.
Requirements
- 3–5 years of experience in marketing, brand management, or project management for a high-growth D2C brand.
- Proven experience managing offline activations and digital performance campaigns.
- High-energy, resourceful, and hands-on approach in dynamic environments.
- Strong brand affinity and a local network in sports, wellness, biohacking, and technology communities.
- Ability to build and own initiatives from scratch with minimal oversight.
- Exceptional communication skills, proactive mindset, collaborative spirit, and bias for action.
Compensation & Benefits
- Competitive salary and equity.
- Flexible PTO.
- Paid parental leave.
- Team offsites and company events.
- Employee discount on Eight Sleep products.
- Opportunity to work with a world-class team building category-defining technology.
- Every full-time employee receives a Pod, subject to location and role-specific benefit variation.
Skills
Meta Ads, Google Ads, Snap Ads, Affiliate Marketing, Performance Marketing, Creative Testing, Bidding Strategy, Market Analysis, Kpi Reporting, Localization, Influencer Marketing, Media Relations, Partnerships, Event Marketing, Email Marketing
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