Field Marketing Specialist
Plans and executes in-person field marketing events like dinners, meetups, and major conferences (RSA, Black Hat) to engage security leaders and drive pipeline. Requires 3-5 years B2B tech experience, event expertise, and strong collaboration skills.
About the job
Responsibilities
- Own the field marketing calendar including dinners, lunches, in-office meetups, conferences, and satellite events.
- Run the full event lifecycle: venue and vendor sourcing, contracts, invites, registration, on-site execution.
- Execute pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion.
- Partner with sales and exec leadership to build guest lists, create targets and pipeline goals.
- Track attendance, pipeline influence, and qualitative event success metrics.
Requirements
- 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with expertise in partner marketing strategies.
- Excellent written and verbal communication skills and ability to collaborate across functions.
- Track record running large conference programs (RSA, Black Hat, Re:Invent, KubeCon, or similar) as a vendor.
- Sharp eye for detail (menu, signage, lighting, name tags, vibe).
- Occasional domestic travel to support events.
Compensation & Benefits
- Competitive comp, equity, full benefits.
- 100% medical, dental & vision insurance coverage for you; partially covered for dependents.
- Flexible PTO.
Skills
Event Management, Field Marketing, Conference Planning, B2B Marketing, Cybersecurity Marketing, Partner Marketing, Sales Enablement, Pipeline Generation, Vendor Management, Event Logistics
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