Senior Manager, Enterprise Marketing

Responsibilities

• Partner with the GM of Enterprise and Senior Manager, PMM to define go-to-market priorities and identify the highest-leverage marketing opportunities
• Build and execute campaigns geared towards payers, employers, health care delivery systems, and partner ecosystems
• Translate product positioning (developed by Product Marketing) into a focused, channel-level marketing strategy
• Make clear tradeoffs on where to invest (events, campaigns, thought leadership, press etc.) based on impact rather than volume
• Design and execute high-impact marketing programs that engage and influence enterprise buyers
• Bring enterprise strategy to life through events, campaigns, and targeted experiences
• Ensure all programs are cohesive, high-quality, and aligned to core messaging
• Partner with Product Marketing to bring enterprise positioning and core collateral to life across channels and programs
• Adapt core narratives and assets for specific use cases (events, campaigns, executive audiences, etc.)
• Ensure messaging is applied consistently and effectively across all enterprise touchpoints
• Own the strategy and execution for enterprise events, including industry conferences and executive-level experiences (e.g., dinners, roundtables)
• Identify where we should show up and why, balancing visibility, access, and ROI
• Develop compelling event narratives and materials that resonate with senior buyers
• Partner with the web team to stand up enterprise-focused landing pages
• Own messaging and structure to ensure clarity and relevance for enterprise audiences
• Serve as the primary interface between Enterprise and the broader marketing organization (Creative, Lifecycle, Paid, Web, Product Marketing, Events, Community)
• Drive alignment and execution across teams, often navigating competing priorities and limited bandwidth
• Advocate for enterprise needs while working collaboratively to get work done

Desired Skills & Experience

• 7+ years of experience in B2B enterprise marketing, with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers (required)
• Experience operating in early-stage, zero-to-one, or new segment build environments (e.g., first or second marketer supporting a new business line)
• Proven ability to independently build and execute marketing programs in ambiguous environments
• Strong strategic thinking paired with a bias for action—you can define the plan and execute it yourself
• Exceptional writing and storytelling skills, especially for executive audiences
• Experience partnering closely with sales, partnerships, or business development teams
• Ability to influence without authority and navigate cross-functional organizations with constrained resources