Brand Designer
Lead brand campaigns, product launch visuals, and visual identity systems for an AI infrastructure company. Requires exceptional visual craft, systems thinking, and ability to communicate complex technical concepts.
About the job
Responsibilities
- Lead large-scale brand campaigns across digital, events, and out-of-home.
- Partner with engineering and product marketing on major product launches.
- Turn complex technical ideas into clear, compelling visual communication.
- Evolve the Baseten visual identity into a brand system that scales.
- Own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership.
- Shape our employer brand and help define how new hires experience Baseten.
- Raise the bar for craft across every customer touchpoint.
Requirements
- Portfolio of exceptional work with outstanding visual craft and attention to detail.
- Care deeply about quality and sweat the details.
- Communicate ideas clearly and thrive in collaborative environments.
- Know when to build systems, not just execute on assets.
- Default to ownership and are comfortable leading highly cross-functional projects from concept through launch.
- Excited by technical products and know how to make complex ideas feel consumable without oversimplifying them.
- Thrive in a fast-moving environment with a high bar for quality.
- Have strong opinions about design and can articulate why something works - and why it doesn't.
Nice-to-Haves
- Motion design and animation experience.
- Experience designing for developers or highly technical audiences.
Compensation and Benefits
- Competitive compensation, including meaningful equity.
- 100% coverage of medical, dental, and vision insurance for employee and dependents.
- Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!).
- Paid parental leave.
- Fertility and family-building stipend through Carrot.
- Company-facilitated 401(k).
- Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Skills
Brand Design, Visual Identity Systems, Motion Design, Animation, Technical Communication
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