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Inspiren

Event Marketing Manager

Leads event marketing program from planning flagship conferences to partner events, managing logistics, lead capture, and ROI measurement to drive pipeline and revenue in senior living. Requires 3-5 years experience, HubSpot/Salesforce proficiency, and cross-functional collaboration.

116k – 137kNew York, NYBoston, MAAustin, TX+4 moreProduct MarketingRemote3+ YOE
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About the role

What You Will Do

  • Build and execute a tiered event program aligned to top accounts — spanning prospects, customers, and partners — tied directly to pipeline and revenue goals
  • Own end-to-end event logistics: vendor management, presence design, team coordination, on-site execution, pre-event briefings, and post-event follow-up and recaps
  • Drive lead capture, CRM hygiene, and ROI tracking across all events
  • Partner with the content team to develop and deliver the right materials — both on-site and for post-event nurture
  • Report on event performance across key metrics: attendees, leads generated, meetings booked, pipeline influenced, and ROI

About You

  • 3-5 years in field marketing, event marketing (Senior Living, B2B SaaS or healthcare a plus)
  • Experience within Senior Living strongly preferred
  • Proven track record of executing high-impact events with measurable outcomes
  • Thrives in fast-paced environments and comfortable orchestrating multiple projects of varying complexity while balancing competing priorities
  • Strong project management skills and attention to detail
  • Experience with HubSpot, Salesforce, and marketing attribution
  • Excellent communication skills and ability to work cross-functionally
  • Willingness to travel 10% for event execution

Details

The annual salary for this role is $116,000 - $137,000 + equity + benefits (including medical, dental, and vision)

Skills

HubSpotSalesforceCRMProject ManagementVendor ManagementRoi TrackingMarketing AttributionEvent LogisticsLead Capture

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