Event Marketing Coordinator

What you'll do

North America Events Calendar & Project Management

• Own Customer.io's North America events calendar - field events, hosted dinners, sponsored conferences, and virtual sessions
• Partner with the Events Manager and marketing team to define goals, audiences, formats, and success metrics
• Evaluate sponsorships, speaking slots, and new opportunities aligned to our demand and pipeline goals
• Own day-to-day logistics: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground support
• Manage registration flows, pre-event comms, and the attendee experience from first touch to follow-up
• Work closely with Sales, CS, Brand, and Content to keep every event well-scoped, on-message, and supported with the right assets

Customer Events

• Lead planning and execution of customer-focused events - hosted dinners, Suite Series experiences, and curated roundtables for our most strategic accounts
• Collaborate with CS and AM to identify and invite the right customers, build post-event follow-up workflows, and capture feedback that deepens relationships and supports expansion pipeline
• Identify opportunities to grow the customer event program and increase its impact on retention and advocacy

Performance & Optimization

• Track event performance - registrations, attendance, engagement, and pipeline impact
• Share insights and recommendations to improve ROI and attendee experience
• Maintain documentation, templates, and repeatable workflows that make running events more scalable

What we're looking for

• Located in North America
• 2+ years in event marketing, demand generation, or integrated marketing within B2B SaaS
• Experience running a mix of virtual events, webinars, and in-person activations
• Strong project management skills - you juggle timelines, tasks, and teams with ease

Nice to have

• Experience collaborating with Sales on event-driven follow-up
• Comfortable with marketing automation tools (Customer.io, HubSpot, Marketo, etc.) and Salesforce
• Understanding of lead capture, UTMs, attribution, and event funnel performance

Compensation & Benefits

• Starting salary for this role is $85,000 - $95,000 USD depending on experience and subject to market rate adjustment
• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
• 16 weeks paid parental leave
• Unlimited PTO
• Stipends for remote work and wellness
• Professional development budget