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Senior Product Marketing Manager

100k – 200kSan Francisco, CAOnsite5+ YOE
Summary

Own product launches, positioning, messaging, and sales enablement for an AI-native identity security platform. Bridge product and field teams to drive pipeline and win deals.

About the role

What you'll do

  • Own product launches end-to-end: narrative, messaging, assets, and cross-functional orchestration across product, sales, customer success, and marketing.
  • Develop positioning and messaging that is both technically credible and commercially sharp, and keep it consistent across the website, sales decks, and campaigns as the category evolves.
  • Own sales enablement as a core part of the role: translate the "so what" of every release into language sellers can use, build the pitch narratives, and train the team so the story actually shows up in deals.
  • Support competitive intelligence: track the IGA and emerging agentic identity landscape and arm the field to differentiate clearly.
  • Partner with product management to shape the roadmap narrative, define ICP and buyer personas, and bring the voice of the customer and the field back into product decisions.
  • Build the proof points that make our claims undeniable to our buyers through customer stories, metrics, and content.

The best person for this job

  • Has a deep product marketing background in B2B SaaS, ideally in identity, infrastructure, or security.
  • Is a strong storyteller who can make a message technically accurate and emotionally compelling, and knows the difference between positioning and a feature list.
  • Has run sales enablement and is excellent at the translation it takes: turning complex product capabilities into a clear "so what," then training the field until that story lands in prospect and customer conversations.
  • Has run real launches and owned enablement, and can point to launches that moved pipeline and sellers who actually used the materials.
  • Is customer-obsessed and fluent talking to CISOs, CIOs, Heads of IT, and AI leaders, and comfortable getting technical with product and engineering.
  • Thrives in a fast-moving, high-growth environment and is energized by an emerging, fast-shifting category (bonus points for experience with AI-focused companies or agentic identity).
  • Operates with high ownership and owns problems, raises the bar, and obsesses over customer success.
Skills
Product MarketingB2B SaaSPositioning & MessagingSales EnablementCompetitive IntelligenceProduct LaunchesStorytellingCustomer StoriesRoadmap NarrativeICP Definition
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