Customer Marketing Manager

Responsibilities

• Build and maintain a customer reference program with a robust roster of customer references who can support reference calls with prospects
• Identify strategic customer advocates and lead development of customer content, including case studies, videos, panel participation, and testimonials
• Maintain a scalable library of customer proof points that support PR and thought leadership programs, campaigns, executive storytelling, and global industry events
• Lead content development for customer speaker presentations for major events, webinars, and conferences, from sourcing speakers to speaker prep and execution
• Track, analyze, and report on the performance of customer marketing campaigns and programs
• Manage customer logo rights approvals and upkeep a database of approved logos for use in marketing and sales collateral
• Serve as a trusted advisor to cross-functional stakeholders on how to leverage customer content and references for maximum impact

Requirements

• 5+ years of experience in customer marketing (B2B experience preferred; finance or tech a plus)
• Proven ability to build trusted relationships with customers and cross-functional stakeholders, including sales enablement and customer success teams
• Exceptional storytelling and writing skills across multiple formats and channels
• Strong organizational skills with the ability to manage multiple programs simultaneously
• Data-driven mindset with experience measuring engagement and program impact
• Strong understanding of the customer lifecycle and the role customer marketing plays across acquisition, expansion, and retention

Compensation

The expected salary range for this role is USD $131,984 - $164,980. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.