Senior Marketing Operations Analyst
Own the marketing technology stack, data, and processes at Closinglock. Optimize lead flows, build reports/dashboards on campaign performance and ROI, and partner with Sales on lead lifecycle while administering platforms like HubSpot or Salesforce.
About the job
Responsibilities
- Manage and optimize our marketing technology stack, including our marketing automation platform, CRM integrations, and supporting tools.
- Maintain accurate, reliable data across marketing and sales systems through database management, enrichment, and data governance best practices.
- Build, automate, and optimize lead scoring, routing, nurturing, and campaign workflows to improve marketing performance.
- Support the execution of email campaigns, landing pages, digital advertising, and other marketing initiatives from a technical perspective.
- Develop dashboards and reports that measure campaign performance, pipeline contribution, conversion rates, and marketing ROI.
- Partner closely with Sales to ensure marketing-qualified leads flow seamlessly through the funnel and identify opportunities for process improvements.
- Evaluate new marketing technologies, manage vendor relationships, and create documentation and training that enables the broader marketing team to work efficiently.
Requirements
- 4+ years of experience in Marketing Operations, Revenue Operations, or a similar analytical role.
- Experience administering a marketing automation platform such as HubSpot, Marketo, or Pardot, along with a CRM platform (Salesforce preferred).
- Strong understanding of data management, lead lifecycle processes, and marketing operations best practices.
- Experience building reports and dashboards that translate data into actionable business insights.
- Highly organized, detail-oriented, and process-driven with excellent analytical and problem-solving skills.
- Strong communication skills and the ability to collaborate effectively across Marketing, Sales, and Leadership.
Nice-to-Haves
- Experience with HubSpot, Marketo, Pardot, or Salesforce.
Compensation & Benefits
- Competitive salary
- Equity compensation
- Medical, dental, vision, and life insurance
- Unlimited PTO
- 401(k) match
- Maternity/paternity leave
- Fully-subsidized downtown parking
- Weekly lunch stipend
- Full access to onsite gym and locker rooms
- Monthly team get-togethers (Lunches, social events, sports outings, etc)
Skills
Marketing Operations, Revenue Operations, HubSpot, Marketo, Pardot, Salesforce, CRM, Lead Scoring, Lead Routing, Data Management, Dashboard Development, Reporting, Marketing Automation
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