Marketing Scientist
Leads rigorous advertising measurement for OpenAI Ads, partnering with advertisers, agencies, Sales, and technical teams on attribution, incrementality, MMM, optimization, and scalable privacy-forward measurement programs. Requires 10+ years of advertising measurement experience and hands-on SQL, Python, or R expertise.
About the job
Responsibilities
- Partner with Sales, advertisers, and agencies to shape learning agendas, interpret results, and improve media performance.
- Apply advertising measurement approaches across attribution, incrementality, marketing mix modeling (MMM), and related methodologies.
- Develop scalable measurement programs and guidance that improve decision-making and adoption of rigorous measurement practices.
- Shape advertiser-facing insights experiences that translate campaign and audience data into actionable performance recommendations.
- Conduct auction optimization analyses to identify delivery, pricing, and performance opportunities.
- Partner with Product, Engineering, Data Science, Partnerships, Legal, and Privacy teams to develop scalable measurement tools, reporting, and platform capabilities.
- Onboard measurement partners to privacy-forward workflows and integrations.
- Communicate complex concepts clearly while maintaining privacy, quality, transparency, and responsible interpretation standards.
Requirements
- 10+ years of experience in advertising measurement.
- Deep expertise in experimentation, incrementality testing, attribution, and econometric approaches such as MMM.
- Experience working directly with large datasets using SQL, Python, or R, including AI-enabled analytical workflows.
- Experience designing or operating lift and incrementality programs, including experiment design, power analysis, governance, diagnostics, and statistical quality standards.
- Experience with third-party measurement providers, partner onboarding, APIs, and data integrations.
- Ability to translate partner needs into practical product requirements and complex statistical concepts into decisions for technical and non-technical audiences.
- Strong client advisory, communication, judgment, and cross-functional influencing skills.
- Commitment to privacy-forward, trustworthy measurement.
Compensation
- Compensation was not provided in the posting.
Skills
Advertising Measurement, Experimentation, Incrementality Testing, Attribution, Marketing Mix Modeling, SQL, Python, R, Power Analysis, APIs, Data Integrations, Auction Optimization
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