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ZoomInfoZoomInfoWaltham, MA

Senior Program Manager, GTM

Leads cross-functional product launches and broader go-to-market programs, coordinating governance, readiness, enablement, assets, and adoption across Sales, Marketing, Product, Customer Success, and Operations. Requires 7+ years of program or related experience and direct ownership of end-to-end product release programs.

104k – 163k/yr
Hybrid7+ YOETechnical Program Management

About the role

Responsibilities

Program Governance & Orchestration

  • Own workback plans, dependencies, and readiness gates across concurrent product launches and GTM programs.
  • Define and enforce Tier-1 and Tier-2 standards based on revenue impact and field-readiness needs.
  • Run governance forums, including launch councils, readiness reviews, and go/no-go checkpoints.
  • Manage Alpha/Beta lifecycles in partnership with Customer Success and Product for launch-specific initiatives.

Cross-Functional Alignment & AI Fluency

  • Facilitate alignment across Sales, Marketing, Product, Customer Success, and Operations on scope, timing, and ownership.
  • Partner with Product Marketing and Competitive Intelligence to incorporate messaging and positioning into launch plans.
  • Partner with GTM Enablement to co-build training, certification, and rollout plans.
  • Use AI tools such as ChatGPT, Copilot, and Gemini to accelerate program documentation, status reporting, and stakeholder communications.
  • Identify opportunities to apply AI to reduce manual program overhead and improve launch velocity.
  • Stay current on AI-enabled workflow tools relevant to GTM Operations and pilot approaches that create measurable efficiency gains.

Content & Asset Coordination

  • Maintain the operational source of truth for launch and program assets, including version control, access, and lifecycle management, in partnership with Enablement.
  • Standardize release communication templates, terminology, and status reporting.

Transparency & Reporting

  • Build and maintain dashboards showing the status of active GTM programs, including live, beta, deprecated, and upcoming initiatives.
  • Own the single source of truth for the GTM program calendar across product and non-product initiatives.

Requirements

  • Bachelor's degree in Business, Marketing, Operations, or a related field.
  • 7+ years of experience in Program or Project Management, GTM Operations, Product Marketing, or Revenue Operations, preferably in B2B SaaS.
  • Proven experience leading end-to-end product release and launch programs from readiness planning through general availability and post-launch adoption tracking.
  • Demonstrated success orchestrating cross-functional launches or programs involving Sales, Product, and Marketing.
  • Experience with content and enablement systems.
  • Strong program and project management skills across concurrent, interdependent workstreams.

Nice-to-Haves

  • PMP or similar program management certification.
  • Experience in Sales Enablement or Revenue Operations.
  • Experience running GTM programs beyond product launches, such as pricing, territory, or systems rollouts.
  • Familiarity with GTM technology and sales intelligence platforms.

Compensation & Benefits

  • Base salary: $103,600–$162,800 USD.
  • Additional compensation such as bonus, commission, equity, and benefits may apply.
  • Comprehensive benefits and holistic mind, body, and lifestyle programs are offered.

Skills

Program ManagementProject Managementgtm operationsProduct LaunchesRevenue OperationsSales EnablementProduct MarketingCompetitive IntelligenceAI ToolsChatGPTcopilotgeminiDashboardsB2B SaaSsales intelligence platforms

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