Marketing Operations Lead

Responsibilities

• Own HubSpot architecture, including workflows, lifecycle stages, integrations, and administration.
• Build fast, accurate lead-routing and scoring models with reliable sales handoffs.
• Govern database hygiene, segmentation, and synchronization integrity.
• Build lifecycle and email infrastructure for segmentation, nurturing, campaign programs, lifecycle tracking, and deliverability.
• Maintain accurate conversion tracking and reporting across acquisition, product, and analytics.
• Establish intake, quality-assurance, and launch processes for campaign operations.
• Run a test-and-learn program with clear ROI and budget accountability.
• Lead marketing planning, reporting, and retrospective cadences.
• Partner with Sales Operations on funnel definitions, service-level agreements, and CRM synchronization.

Requirements

• 5+ years of marketing operations experience at high-growth B2B SaaS companies.
• Advanced, hands-on expertise configuring, architecting, and administering HubSpot.
• Builder mindset focused on scaling operations through systems rather than headcount.
• Ability to write queries and answer reporting questions end to end without relying on a data team.
• Strong interpersonal judgment and ability to turn marketer and seller frustrations into trusted process improvements.
• Experience shipping an AI script, agent, or workflow that automated a repetitive task.

Compensation and Benefits

• Base salary range of $160,000–$180,000 USD.
• Stock options may be included in the total compensation package.
• Full medical, dental, and vision coverage, up to 100% covered.
• 401(k) and commuter benefits.
• Flexible paid time off.