Skip to content
NotionNotionSan Francisco, CA

Head of Demand Engine

Lead Notion's demand generation engine by owning strategy, programs, and testing across digital channels, paid execution, webinars, email, and emerging formats to drive qualified pipeline globally. Build and scale a team while partnering with Product Marketing, Performance Marketing, RevOps, and Sales leadership on measurement, attribution, and modern B2B demand practices.

245k – 275k/yr
Hybrid8+ YOEGrowth Marketing

About the role

What You'll Do

  • Own the demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers.
  • Turn strong product stories, content, customer proof, and market opportunities into integrated programs that can scale across channels and regions.
  • Build a high-velocity testing practice. Set a high bar for creative and execution, learn quickly, and put more weight behind what works.
  • Serve as the global point person for paid digital demand strategy. Define the audiences, offers, creative, programs, and goals, then partner closely with Performance Marketing on execution and optimization.
  • Lead digital demand across webinars, email, web, review sites, nurture, and new formats, creating new programs where the strategy calls for them.
  • Partner with Marketing Ops and RevOps to build a trusted global approach to marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting.
  • Work closely with Enterprise Product Marketing on audience, offer, and campaign strategy, and with Field Marketing & Events on coordinated execution.
  • Help build our muscle in account-based marketing and partner marketing as those motions develop.
  • Be a trusted partner to Sales and executive leadership. Bring a clear point of view, make the numbers legible, and advocate for what will have the most impact.
  • Hire, coach, and lead a strong team across demand programs and digital demand.

What You'll Need

  • A track record of building and scaling B2B demand programs that create qualified pipeline.
  • Strong judgment and taste. You can point to specific programs that worked because the audience, offer, creative, and execution were sharp.
  • Deep digital demand experience across paid strategy, email, web, webinars, nurture, and integrated campaigns.
  • A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions.
  • Comfort with data. You can work closely with Marketing Ops and RevOps on attribution, reporting, forecasting, and ROI, and translate the numbers into clear action.
  • Executive presence. You earn trust with Sales and company leaders, hold a strong point of view, and are comfortable making hard calls.
  • Experience leading and developing strong teams in a fast-moving environment.
  • Experience operating across regions, or genuine curiosity and appetite to build globally.
  • Comfort with ambiguity. This model is still being written, and you’ll help write it.

Nice to Haves

  • Experience building account-based marketing programs.
  • Experience with partner or ecosystem marketing.
  • Experience working across both product-led and sales-assisted growth motions.

Compensation

For roles based in San Francisco or New York City, the estimated base salary range for this role is $245,000 – $275,000 per year.

Skills

Demand GenerationB2B Marketingdigital marketingpaid strategyEmail Marketingwebinarsnurture campaignsAccount-Based Marketingpartner marketingmarketing roiAttributionForecastingrevops

Similar roles

Growth Marketing jobs
Rippling

Director Growth, Emerging Products

RipplingSan Francisco, CA +1

Lead and scale a team of growth marketers owning pipeline and ARR for Rippling's non-HCM emerging products. Build multi-channel demand gen strategies, manage multimillion-dollar budgets, and partner cross-functionally to accelerate revenue.

248k – 310k/yr
Hybrid7+ YOEGrowth Marketing
Headway

Head of Patient Growth Marketing

HeadwayNew York, NY

Lead patient growth marketing across paid, lifecycle, and organic channels. Own martech, measurement, creative systems, and build a 20+ person team. Report to GM of Patient.

251k – 314k/yr
Remote8+ YOEGrowth Marketing
Figma

Director, Growth Marketing

FigmaSan Francisco, CA +1

Lead and scale Figma's paid performance marketing channels including search, social, display, and affiliates. Drive global growth through data-driven strategies while managing teams and multimillion-dollar budgets.

235k – 317k/yr
Hybrid8+ YOEGrowth Marketing
Suno

Director of Social Media

SunoLos Angeles, CA +1

Leads organic social media strategy and team across major platforms for AI music company Suno, driving growth, engagement, and cultural relevance through culturally-fluent content and rapid trend response. Requires 8-10+ years experience leading social at consumer/entertainment brands.

225k – 250k/yr
On-site8+ YOEGrowth Marketing
Pomelo Care

Senior Director, Member Growth and Engagement

Pomelo CareUnited States

Lead end-to-end member growth, retention, and engagement strategy for a healthcare startup. Own P&L metrics like enrollment, LTV:CAC, and retention; oversee multi-disciplinary marketing teams; partner with Product, Engineering, and Finance to drive revenue and operational plans. Requires 12+ years experience with P&L ownership in subscription models.

220k – 250k/yr
Remote12+ YOEGrowth Marketing