Leads integrated marketing for brand campaigns and product launches, translating strategies into cross-channel GTM plans. Aligns stakeholders, ensures launch readiness, and drives performance accountability with 8+ years experience in consumer tech.
Salary not listed
On-site8+ YOEProduct Marketing
About the role
Responsibilities
Translate brand and product campaign strategy into integrated marketing plans, defining channel roles, sequencing, and rollout across paid, owned, retail, partnership, and regional touchpoints.
Partner with Senior Brand Manager to translate creative briefs into cohesive, full-funnel marketing plans.
Lead cross-functional alignment across Media, Product Marketing, Growth, Sports & Talent, PR, Lifecycle, Wholesale, Web, and Country teams.
Define launch readiness requirements, milestones, and success criteria.
Own in-market campaign performance tracking and post-campaign reporting with Analytics.
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