Director of Content
Lead Forge's content strategy as Director of Content, defining editorial voice, building scalable content franchises, and translating private market insights into authoritative storytelling that drives brand strength and business outcomes.
Responsibilities
- Define Forge’s editorial voice and point of view: Own and evolve how Forge shows up and stands out. Set clear standards for storytelling, tone, and rigor across everything we publish, from flagship research and thought leadership to web content, videos and sales enablement.
- Build durable content franchises: Create repeatable formats and programs that audiences recognize and return to, including research-led narratives, educational series, and ongoing market commentary. Move the organization away from one-off content toward scalable, compounding impact.
- Drive content strategy across the funnel: Design and run a content system that serves multiple audiences, institutions, individual investors, private company leaders, and internal teams, while aligning to clear goals across awareness, engagement, conversion, and retention.
- Lead content operations, excellence and execution: Set quarterly priorities, editorial calendars, and success metrics. Orchestrate production across internal teams, freelancers, and agency partners, and stay personally involved in high-impact content creation.
- Translate complex concepts and ideas into compelling stories: Turn private market data, analysis, and product insights into clear, credible, and engaging content that helps audiences make sense of a complex financial topic.
- Scale intelligently with AI: Design workflows that responsibly leverage AI to increase speed, consistency, and ambition, without sacrificing judgment, accuracy, or voice. Bring a clear point of view on where AI adds value and where human expertise matters most.
- Tie content to measurable outcomes: Establish and operationalize metrics that evaluate content effectiveness. Use performance insights to test, iterate, and continuously raise the bar.
Requirements
- 7-10 years of proven experience leading integrated, multi-format content strategies that build brand authority and drive awareness, acquisition, SEO, and engagement.
- Strong editorial judgment with the ability to identify and deliver timely, high-impact stories with exceptional writing and fluency in modern content ecosystems, including distribution, audience growth, and performance measurement.
- Deep expertise in private markets (venture capital, private equity, primary and secondary) and translating complex, regulated topics into clear insights.
- Understanding of target audiences including mass affluent, HNW/UHNW individuals, families, intermediaries, and institutions.
- Practical perspective on using AI to improve content creation and operations.
- Able to define long-term strategy and execute key initiatives hands-on.
Nice-to-Haves
- Experience leveraging AI and Analytics tools (AirOps, Heap, Looker)
- Data visualization expertise and fluency with Flourish and Figma
- Experience partnering with financial influencers and content creators
- CFA or FINRA qualifications
- Asset management, financial services or fintech experience strongly preferred
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