Demand Gen - Performance Marketing, Sr. Manager
Leads strategy, execution, and optimization of paid media campaigns across Google Ads, LinkedIn, Reddit, and more to drive high-intent traffic and full-funnel conversions. Requires 7+ years hands-on performance marketing experience with strong analytical skills and ROI focus.
Key Responsibilities
Paid Media Execution & Optimization
- Own hands-on strategy and execution of paid social (LinkedIn), paid search and paid media campaigns across Google Ads, Microsoft/Bing Ads, display networks, Capterra and Reddit
- Manage keyword strategy, bidding, budgets, ad copy, and audience targeting to drive efficient acquisition
- Continuously test and optimize ads, landing pages, and audiences to improve CPA, conversion rates
Website, SEO & Search Strategy
- Ensure paid search and SEO work together by aligning keyword strategies, SERP coverage, messaging, and landing pages
- Use search and performance data to identify content gaps, growth opportunities, and emerging demand
- Own the website as a demand engine, including conversion optimization, content strategy, and user experience
- Partner with content and SEO agency to grow organic traffic, engagement, and conversions
- Collaborate on landing page strategy, testing frameworks, and UX improvements
- Run A/B tests on ads, landing pages, and offers to improve conversion efficiency and lead quality
Full-Funnel Performance Ownership
- Demonstrate full-funnel marketing expertise, from driving top-of-funnel awareness to converting traffic into MQLs and sales opportunities
- Align channel strategy, messaging, and offers to buyer intent at each stage
- Optimize campaigns for downstream lead quality and revenue impact
- Develop and execute journeys by practice area, audience segment, and stage
Analytics, Attribution & Measurement
- Own performance reporting and attribution across channels
- Analyze funnel performance, identify drop-offs, and recommend and implement optimizations based on event-level data
- Clearly communicate insights, performance trends, and recommendations to stakeholders
Qualifications
- 7+ years of experience in performance marketing, with hands-on ownership of paid media, search, and full-funnel acquisition programs
- Proven hands-on (“hands to keyboard”) experience managing paid search and paid media campaigns
- Strong experience with Google Ads and Microsoft/Bing Ads
- Experience running display and community-based paid media, including Reddit
- Strong understanding of full-funnel performance marketing, including lead generation and revenue impact
- Strong knowledge of attribution models, event-based tracking, and measurement frameworks
- Knowledge of SEO and how organic and paid strategies complement each other
- Strong analytical skills with experience interpreting performance data and funnel metrics
- Experience building & executing digital persona or lifecycle marketing journeys
- Comfortable owning budgets and optimizing for ROI
- Hubspot knowledge
Nice to Have
- Experience with LinkedIn Ads
- Background in tech for professional services, accounting, or advisory
- Previous experience scaling paid search from 0-100
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