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BioRenderBioRenderUnited States

Lead, Product Marketing Manager, Enterprise

Leads enterprise product positioning, messaging, and sales enablement for SaaS platform targeting scientific users. Partners with Sales, Product, and Customer Success to craft narratives, launch campaigns, and drive high-value deals. Requires 5+ years in SaaS product marketing with PLG and enterprise experience.

Salary not listed
Remote5+ YOEProduct Marketing

About the role

Responsibilities

  • Develop and own enterprise messaging and positioning that resonates with technical, scientific, and non-technical buyers alike
  • Partner closely with Sales, Customer Success, and Product to deeply understand our users, translate insights into compelling product narratives, and support the sales process for high value enterprise deals
  • Lead sales enablement strategy: create content, training, and collateral to empower the GTM team with tools to drive adoption and revenue
  • Launch new enterprise features and offerings with full-funnel campaigns tailored to our largest customer segments
  • Analyze market trends, competitive landscape, and customer behavior to refine strategy and drive differentiation
  • Serve as the voice of the enterprise customer within BioRender, ensuring we build the right solutions and communicate them effectively

Requirements

  • 5+ years of product marketing experience in SaaS, with a strong track record in PLG and Enterprise sales motions
  • Clear track record of developing messaging that resonates with enterprise buyers and complex user ecosystems
  • Deep understanding of sales enablement: how to equip GTM teams with the tools and messaging they need and partner with Sales to close deals
  • Excellent communication and storytelling skills with a knack for translating complex ideas into compelling narratives
  • Strong analytical skills; you're data-driven and know how to back your recommendations with evidence
  • Highly cross-functional and collaborative; you work well across Product, Sales, and Customer Success teams

Skills

SaaSProduct MarketingSales EnablementGo-to-Market StrategyMessaging And PositioningProduct-Led GrowthEnterprise SalesAnalytical SkillsStorytellingCross-Functional Collaboration
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