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PlaidPlaidNew York, NY

Product Manager, Growth

Product Manager on the Growth team owning Plaid's self-serve onboarding funnel end-to-end for SMB/long-tail customers. Drive acquisition, reduce friction, build upsell motions, and use experimentation/analytics to optimize revenue efficiency while partnering closely with GTM, Engineering, and Design.

191k – 263k/yr
Hybrid5+ YOEProduct Management

About the role

Responsibilities

  • Own and optimize the self-serve funnel end to end, from the onboarding flow through go-live and scaling
  • Drive scalable SMB and long-tail acquisition: grow new activated customers, reduce onboarding friction, and improve revenue efficiency
  • Build the upsell/cross-sell motion, surfacing intelligent recommendations self-serve or as qualified opportunities for GTM
  • Partner with GTM to understand the sales and account management flows, find where handoffs break down, and streamline for greater throughput
  • Use funnel analytics, segmentation, and experimentation to find, size, and prioritize the highest-leverage bets
  • Partner cross-functionally with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure impact

Minimum Qualifications

  • 5+ years of product management experience
  • Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements
  • Strong analytical and funnel-optimization skills; comfortable making decisions from experiment and funnel data, and partnering closely with BI/DS
  • Track record partnering effectively with GTM teams (Sales, Partnerships, Marketing)
  • Experience building acquisition motions for SMB and/or supporting key accounts at scale
  • Excellent communication; can articulate tradeoffs clearly to GTM, Engineering, and cross-functional leadership

Preferred Qualifications

  • Experience in fintech
  • Background in API-first or platform businesses
  • Familiarity with website experimentation and funnel attribution

Skills

Product ManagementProduct-Led Growthfunnel optimizationExperimentationAnalyticsGo-to-Market StrategysalesMarketingbi/dsFintechapi
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