Product Manager, Growth
Product Manager on the Growth team owning Plaid's self-serve onboarding funnel end-to-end for SMB/long-tail customers. Drive acquisition, reduce friction, build upsell motions, and use experimentation/analytics to optimize revenue efficiency while partnering closely with GTM, Engineering, and Design.
About the job
Responsibilities
- Own and optimize the self-serve funnel end to end, from the onboarding flow through go-live and scaling
- Drive scalable SMB and long-tail acquisition: grow new activated customers, reduce onboarding friction, and improve revenue efficiency
- Build the upsell/cross-sell motion, surfacing intelligent recommendations self-serve or as qualified opportunities for GTM
- Partner with GTM to understand the sales and account management flows, find where handoffs break down, and streamline for greater throughput
- Use funnel analytics, segmentation, and experimentation to find, size, and prioritize the highest-leverage bets
- Partner cross-functionally with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure impact
Minimum Qualifications
- 5+ years of product management experience
- Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements
- Strong analytical and funnel-optimization skills; comfortable making decisions from experiment and funnel data, and partnering closely with BI/DS
- Track record partnering effectively with GTM teams (Sales, Partnerships, Marketing)
- Experience building acquisition motions for SMB and/or supporting key accounts at scale
- Excellent communication; can articulate tradeoffs clearly to GTM, Engineering, and cross-functional leadership
Preferred Qualifications
- Experience in fintech
- Background in API-first or platform businesses
- Familiarity with website experimentation and funnel attribution
Skills
Product Management, Product-Led Growth, Funnel Optimization, Experimentation, Analytics, Go-to-Market Strategy, Sales, Marketing, Bi/Ds, Fintech, API
Similar jobs
Product Management jobs
David AI
San Francisco, CA
Own strategy and execution for audio data products, translating research and model-training needs into scalable data roadmaps, quality frameworks, evaluation criteria, and customer-ready deliverables. Requires 4+ years in product management, data platforms, ML infrastructure, or a related technical field.
Fivetran
Denver, COOwn the vision, strategy, roadmap, and growth of a portfolio of data connectors and analytical use cases. The role requires product management experience, strong SQL and analytical skills, customer empathy, and close collaboration with engineering, operations, analytics, and design teams.
Suno
New York, NY
Own the roadmap and launch of Suno’s business products for professional creatives, teams, and large companies, taking offerings from validation through repeatable revenue. Requires 5+ years of product management experience and expertise in organizational needs, monetization, security, and cross-functional execution.
Mirage
New York, NY
Lead product direction for an AI-native video platform while owning major product bets and managing a team of Product Managers. The role requires deep generative-media fluency, hands-on AI experience, strong technical communication, and comfort operating in ambiguity.
Suno
New York, NY
Owns Suno’s consumer subscription conversion and retention engine, including paywalls, pricing, offers, and winback flows. The role requires 5+ years of relevant experience, strong quantitative and qualitative decision-making, and cross-functional leadership across product, engineering, design, data science, and growth.