GTM Systems Manager/Engineer

Responsibilities

Data Architecture & Enrichment

• Own the full GTM stack: build and maintain Clay enrichment tables, configure signals (job changes, funding, hiring, new locations), and ensure data flows cleanly into HubSpot.
• Design and implement account scoring models that sales actually trusts.
• Architect contact and company data structures in HubSpot, including fields, associations, and lifecycle stages.
• Build automated enrichment workflows that keep records current without manual intervention.

HubSpot Administration

• Own CRM architecture: object relationships, custom properties, lifecycle stage definitions, and workflow logic.
• Build and maintain workflows for lead routing, stage progression, and automated tagging.
• Ensure all marketing and sales activity is logged correctly for attribution.
• Manage integrations between HubSpot and Clay, Factors.ai, LinkedIn, Google Ads, and Databox.

Reporting & Attribution

• Build and maintain marketing and sales dashboards in HubSpot and Databox.
• Own multi-touch attribution methodology and ensure it's correctly implemented across sourced and influenced pipeline.
• Create self-serve reporting that eliminates weekly manual rebuilds.
• Troubleshoot reporting discrepancies and trace them back to root data issues.

Event & Campaign Infrastructure

• Set up tracking for events (UTMs, HubSpot campaigns, attendee tagging) and build post-event workflows for follow-up and pipeline attribution.
• Support paid media tracking and ensure ad platform data flows correctly into HubSpot.

Cross-Functional Partnership

• Partner with Sales on pipeline reporting, forecasting infrastructure, and process optimization.
• Support Product Marketing with collateral tracking and engagement analytics.
• Document all systems, workflows, and processes in Notion.
• Manage the external agency relationship for reporting and workflow support.

Requirements

Experience

• 3+ years in marketing ops, revenue ops, or GTM systems at a high-growth B2B company.
• Deep Clay experience: built enrichment tables, configured signals, and debugged data quality issues.
• HubSpot power user: custom objects, complex workflows, reporting builder, and integrations.
• Hands-on experience with attribution tools (Factors.ai, Dreamdata, HockeyStack, or similar).
• Background at a data or enrichment company (Clay, Clearbit, Apollo, ZoomInfo) or a company known for strong GTM ops is a strong signal.

Skills

• Systems architect mindset: design how data should flow before building anything.
• Strong analytical thinking: diagnose why a report looks wrong and trace it back to the data source.
• AI native builder mentality who can think outside the box to build agile solutions to complex problems.
• SQL proficiency: comfortable querying databases, building custom reports, and validating data.
• API fluency: comfortable connecting tools, debugging integrations, and working with webhooks.
• Documentation habit: write things down without being asked.

Mindset

• Opinionated about how GTM systems should work.
• Proactive: identify problems before they become crises.
• Low ego: willing to do unglamorous data cleanup when the situation calls for it.
• Curious: ask "why is this number off?" rather than accepting it.
• Adaptability: thrive in a fast-paced startup environment.