Channel Manager - SEM
Owns end-to-end SEM program including campaign strategy, scaling $50M+ budgets, incrementality testing, and full-funnel optimization using Google Ads, Microsoft Ads, SQL, and AI tools. Requires 8+ years hands-on SEM experience managing large budgets with technical collaboration.
You Will
- Own Headway's SEM program end-to-end: campaign architecture, keyword strategy, bidding, budget allocation, and performance optimization across Google Ads and Microsoft Ads.
- Scale SEM spend efficiently: grow budgets toward $50M+ annually while maintaining target CAC and ROAS.
- Build incrementality measurement: design and run geo-lift studies, holdout tests, and brand/non-brand incrementality analysis.
- Optimize the full funnel: partner with Product and Engineering to improve post-click conversion from landing page through booked appointment.
- Partner directly with Engineering and Data Science: own tracking implementation, attribution infrastructure, and performance reporting.
- Leverage AI tools: Build and run AI agents in Claude Code that automate keyword expansion, ad copy generation, bid optimization signals, and competitive intelligence.
Who You Are
- 8+ years of SEM experience with deep hands-on expertise in Google Ads at scale.
- You have managed annual SEM budgets of $50M+. You know what it takes to scale spend while maintaining efficiency.
- You are a technical marketer. You work directly with Engineering and Data Science teams. You can write SQL and build dashboards.
- You measure what matters: incrementality testing, geo-lift studies, or MMM. You optimize for booked appointments, not vanity metrics.
- You own the full funnel: post-click optimization and conversion rate improvement with Product and Engineering.
- You actively manage AI agents as part of how you operate. Orchestrating AI is already part of your workflow.
- You want to own something. This is a single-IC role with a wide scope and real autonomy.
Compensation and Benefits
Base pay range: $152,000 - $190,000 (based on qualifications, experience, and location). Eligible for equity grant.
Benefits include:
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave
- Carrot Fertility reimbursement
- 13 paid holidays + Holiday Break
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
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