Senior Growth Manager, LATAM
Own inbound growth and qualified-demo generation across paid and experimental channels for LATAM, managing budget, campaign strategy, and performance optimization. The role requires 5+ years of analytical and qualitative experience plus fluent English and Spanish communication.
About the job
Responsibilities
- Manage a six-figure annual budget efficiently, meeting or exceeding targets through continuous optimization of channel and campaign allocations across paid social platforms.
- Develop channel strategy for LATAM by understanding products, buyer pain points, and channel dynamics; build experimentation roadmaps based on hypotheses and test-and-learn principles.
- Scale growth through email, WhatsApp, paid channels—including SEM, Meta, LinkedIn, and affiliates—and content targeting finance, HR, and IT personas across Mexico and LATAM.
- Improve campaign efficiency by developing resonant creative and graphics for LATAM audiences, improving qualification processes and lead-generation flows, and testing new technologies.
- Build relationships and collaborate with brand, analytics, product management, product marketing, sales, go-to-market, demand generation, marketing operations, and external partners.
- Analyze campaign performance using qualitative and quantitative data, SQL, and Excel.
- Share insights, successful campaigns, and tactics across the marketing organization.
Requirements
- 5+ years of experience performing quantitative and qualitative work in a fast-paced environment.
- Strong ownership mindset and willingness to take on significant challenges.
- Effective cross-functional communication and stakeholder management skills.
- Excellent written and verbal communication in English and Spanish, including the ability to create email and advertising copy in both languages.
- Bias toward action, experimentation, and learning.
- Structured, data-driven problem-solving skills in ambiguous environments.
- Ability to prioritize tasks and manage multiple projects and timelines.
- Creativity and willingness to generate and test new growth ideas.
Nice-to-haves
- Portuguese language skills.
- Experience working in or selling into the Mexican or broader LATAM market.
- B2B experience.
- Familiarity with LATAM-specific digital marketing channels and platforms.
Work Arrangement
- Based in the Mexico City office, with a requirement to work in the office three days per week.
Skills
Paid Social, LinkedIn, Meta, Email Marketing, Whatsapp, Sem, Affiliate Marketing, SQL, Excel, Demand Generation, Marketing Analytics, Lead Generation, B2B Marketing, Campaign Optimization, Content Marketing
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