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OriginOriginBoston, MA

Senior Product Marketing Manager

Leads go-to-market strategies, product launches, and lifecycle marketing (email, push, in-app) for a fintech platform. Partners with Product/Engineering; requires 5-8+ years experience, data-driven growth mindset, and strong communication skills.

Salary not listed
On-site5+ YOEProduct Marketing

About the role

What You'll Own

Go-To-Market & Product Launches

  • Define and execute GTM strategies for new features and major product releases
  • Partner with Product and Engineering on launch gates, timelines, and readiness criteria
  • Develop clear positioning, messaging, and value propositions
  • Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
  • Ensure launches are measurable, impactful, and optimized post-release

Lifecycle Marketing (LCM)

  • Own lifecycle strategy across email, push, and in-app messaging
  • Build programs that improve activation, feature adoption, monetization, and retention
  • Develop segmentation frameworks and testing roadmaps
  • Continuously optimize messaging, timing, and targeting to improve engagement and LTV
  • Partner with Analytics to measure cohort performance and downstream impact

In-Product & Web Marketing Optimization

  • Optimize in-app marketing placements and website messaging
  • Improve conversion flows and feature discovery surfaces
  • Ensure consistent, compelling messaging across all customer touchpoints
  • Identify friction in funnels and execute experiments to improve CVR

Data & Growth Strategy

  • Own performance metrics tied to adoption, engagement, and retention
  • Use funnel analysis, cohort analysis, and A/B testing to drive decisions
  • Translate insights into experiments and execution
  • Focus on scalable systems that increase LTV over time

Who You Are

  • 5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
  • Proven track record partnering with Product and Engineering in agile environments
  • Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
  • Extremely data-driven and comfortable working in analytics tools
  • Growth-minded — you think in experiments, velocity, and measurable outcomes
  • Strong operator — you move quickly, take ownership, and ship
  • Clear, compelling communicator who can simplify complex products

Skills

Product MarketingGo-to-Market StrategyLifecycle MarketingEmail MarketingPush NotificationsA/B TestingFunnel AnalysisCohort AnalysisCrm PlatformsAnalytics Tools
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