Leads go-to-market strategies, product launches, and lifecycle marketing (email, push, in-app) for a fintech platform. Partners with Product/Engineering; requires 5-8+ years experience, data-driven growth mindset, and strong communication skills.
Salary not listed
On-site5+ YOEProduct Marketing
About the role
What You'll Own
Go-To-Market & Product Launches
Define and execute GTM strategies for new features and major product releases
Partner with Product and Engineering on launch gates, timelines, and readiness criteria
Develop clear positioning, messaging, and value propositions
Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
Ensure launches are measurable, impactful, and optimized post-release
Lifecycle Marketing (LCM)
Own lifecycle strategy across email, push, and in-app messaging
Build programs that improve activation, feature adoption, monetization, and retention
Develop segmentation frameworks and testing roadmaps
Continuously optimize messaging, timing, and targeting to improve engagement and LTV
Partner with Analytics to measure cohort performance and downstream impact
In-Product & Web Marketing Optimization
Optimize in-app marketing placements and website messaging
Improve conversion flows and feature discovery surfaces
Ensure consistent, compelling messaging across all customer touchpoints
Identify friction in funnels and execute experiments to improve CVR
Data & Growth Strategy
Own performance metrics tied to adoption, engagement, and retention
Use funnel analysis, cohort analysis, and A/B testing to drive decisions
Translate insights into experiments and execution
Focus on scalable systems that increase LTV over time
Who You Are
5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
Proven track record partnering with Product and Engineering in agile environments
Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
Extremely data-driven and comfortable working in analytics tools
Growth-minded — you think in experiments, velocity, and measurable outcomes
Strong operator — you move quickly, take ownership, and ship
Clear, compelling communicator who can simplify complex products
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