Events Manager
Owns strategy and execution of high-impact events, field marketing, and roadshows to drive pipeline in fraud, identity, and financial services. Requires 4-7 years B2B SaaS/fintech experience, sales collaboration, and 30-40% travel.
About the job
Responsibilities
- Own the strategy and execution of SentiLink’s field marketing and events program, including industry conferences, hosted events, partner activations, and regional roadshows
- Plan and execute multi-city roadshows in key markets, including venue selection, audience targeting, partner coordination, and local promotion
- Partner closely with Sales to identify priority accounts and regions, driving attendance and meeting generation for roadshows and events
- Manage end-to-end event execution: vendor coordination, logistics, booth strategy, content, and onsite execution
- Drive measurable pipeline impact from events and roadshows, including pre-event outreach, onsite engagement, and post-event conversion
- Develop creative, differentiated event experiences that reinforce SentiLink’s brand and thought leadership
- Collaborate with Product Marketing and Growth teams to ensure consistent messaging and campaign alignment across channels
- Track and report on performance, including pipeline generated, ROI, and key learnings across events and roadshows
- Manage event budgets and optimize spend for maximum impact
- Support broader demand generation initiatives as needed (e.g., webinars, campaigns, content distribution)
- Build and manage relationships with key partners, industry organizations, and event vendors
Requirements
- 4-7 years of experience in field marketing and events within B2B SaaS, fintech, or financial services
- Proven track record of executing events and/or roadshows that drive measurable pipeline and revenue impact
- Experience planning and running multi-city or regional event programs
- Strong project management skills with the ability to manage multiple events and timelines simultaneously
- Experience partnering closely with Sales teams to drive meeting generation and pipeline outcomes
- Detail-oriented with strong execution skills and ability to operate independently
- Creative thinker with a passion for building memorable, high-quality experiences
- Comfortable working in fast-paced, high-growth environments
- Experience with tools such as Salesforce, HubSpot, Marketo, or event platforms is a plus
- Willingness to travel up to 30-40% for events, roadshows, and onsite execution
Compensation
- $120,000 - $140,000/year + equity + benefits
Perks
- Employer paid group health insurance for you and your dependents
- 401(k) plan with employer match
- Flexible paid time off
- Regular company-wide in-person events
- Home office stipend, and more
Skills
Salesforce, HubSpot, Marketo, Event Platforms, Project Management, Event Logistics, Pipeline Generation, Roadshow Planning, Vendor Management, Budget Management
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