Creative Director

Responsibilities

• Develop and execute brand strategy with focus on narrative development, storytelling, and copywriting excellence.
• Lead creation of engaging, on-brand copy and creative for marketing campaigns, product launches, website, email, social media, and in-app experiences.
• Collaborate with design, product, and growth marketing teams to ensure cohesive, compelling messaging and creative tailored to audiences.
• Champion brand voice for consistency and authenticity across all communications and storytelling.
• Oversee and mentor team of writers and brand designers, providing feedback and fostering creativity and innovation.
• Analyze audience insights and campaign performance to refine messaging and storytelling; co-own awareness metrics with growth team.
• Identify and develop new storytelling opportunities including partnerships, campaigns, and product narratives.
• Stay current on industry trends, best practices in copywriting, brand design, and emerging storytelling formats.
• Maintain documentation of brand standards and guidelines.

Requirements

• 5-8+ years of experience in brand marketing, with strong background leading copy and design for digital products or consumer tech.
• Exceptional writing, editing, and communication skills with a portfolio demonstrating engaging, audience-focused content.
• Proven experience developing and executing brand strategy, including brand narratives and messaging across multiple channels.
• Inspirational leader with people-centric approach, dedicated to mentoring teams in fast-paced tech environment.
• Deep understanding of modern marketing strategies, content strategy, and needs of family, parent, and kid-focused audiences.
• Analytical mindset using data and insights to inform storytelling and messaging.
• Experience marketing multiple products within a brand and contributing to integrated campaigns across digital, social media, film/video production, CRM, OOH, and new media.

Nice-to-Haves

• Experience in family, parent, or kid-focused marketing.

Compensation and Benefits

• Medical, dental, vision, and HSA match.
• Paid life insurance, AD&D, and disability benefits.
• Traditional 401k with company match.
• Unlimited PTO.
• Paid company holidays and pop-up bonus holidays.
• Professional development stipend.
• Mental health resources.
• 1:1 financial planners.
• Fertility healthcare.
• 100% paid parental and caregiving leave, plus cleaning service and meals during leave.
• Flexible WFH, both remote and in-office opportunities.
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours.
• Employee resource groups.