Head of Backstage Marketing

What You'll Do

• Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
• Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
• Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
• Define clear positioning and differentiated messaging for technical B2B audiences
• Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
• Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
• Lead event and community strategy to increase visibility and generate qualified pipeline
• Scale marketing operations through strong planning, dashboards, and performance reporting
• Build, mentor, and grow a high-performing, data-informed marketing team

Who You Are

• You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing
• You have 5+ years of experience leading and developing high-performing teams
• You have experience marketing developer tools, infrastructure platforms, or technical SaaS products
• You understand engineering culture and know how to communicate with technical audiences
• You have owned revenue or adoption targets and can demonstrate measurable business impact
• You have led digital performance marketing, paid acquisition, and growth funnel optimization
• You are comfortable working with data, building forecasts, and using dashboards to guide decisions
• You balance commercial thinking with strong product intuition and user-centered mindset
• You bring structure and clarity to complex, ambiguous initiatives
• You thrive in fast-moving environments and enjoy building new approaches from the ground up